Digital Marketing Specialist

Passionate about digital marketing, enjoy trying new approaches, and love seeing your ideas deliver real results? We’d love to meet you!

At Xpand, we’re looking for a Digital Marketing Specialist who enjoys the mix of creativity, data, and real results.

Someone who can launch a campaign, dig into the numbers, spot what could work better, and come up with the next idea to try.

You’ll get to work with PPC, SEO, email marketing, and B2B lead generation - with room to bring your own ideas, try new approaches, and make a visible contribution.

What you’ll be working on

• Plan, launch, manage, and optimize digital marketing campaigns across Google, LinkedIn, Meta, and other relevant platforms
• Drive SEO activities to strengthen online visibility, improve search performance, and grow organic traffic
• Develop and execute B2B email marketing campaigns and outreach activities to engage target audiences
• Conduct A/B testing and identify opportunities to improve campaign effectiveness and conversion rates
• Monitor and analyze marketing performance, track key metrics, and translate insights into practical improvements
• Contribute to B2B lead generation initiatives, including campaign targeting, audience engagement, and funnel optimization
• Maintain and enhance website content and landing pages, focusing on relevance, user experience, and conversions
• Participate in the planning, coordination, and execution of marketing events and cross-channel initiatives
• Build AI-powered systems to test and optimize ads more quickly.
• Collaborate with Sales to analyze lead quality and improve targeting.
• Keep up with the latest digital marketing trends, technologies, and tools, and integrate new approaches into daily marketing activities

What we’re looking for

• Around 2 years of hands-on experience in digital marketing, with practical examples of campaigns and results
• Practical experience with PPC, SEO, email marketing, or lead generation, with confidence in at least one of these areas
• Working knowledge of Google Ads, Google Analytics (GA4), SEO tools, and email marketing platforms
• Understanding of B2B marketing, lead generation, and marketing funnels
• Ability to analyze campaign performance, work with key metrics, and identify opportunities for improvement
• Upper-Intermediate English (B2) or higher
• Strong organizational skills, attention to detail, and the ability to manage priorities
• A proactive, analytical, and results-oriented mindset
• Ability to work independently, take responsibility for your tasks, and collaborate effectively with the team

Nice to have

• Previous experience in B2B marketing, preferably within the IT industry
• Hands-on experience with Google Ads and B2B outreach campaigns
• Familiarity with CRM platforms, marketing automation, and lead management processes
• Practical experience with AI-powered marketing tools and their application in everyday workflows

What We Offer

Growth and Development

• Clear career path and transparent growth opportunities
• Work with international clients and partners
• Access to professional trainings, seminars, and certifications
• Internal knowledge sharing and mentorship from experienced experts
• Corporate English language courses

Team and Culture

• A professional, friendly, and collaborative team
• Transparent communication and regular feedback
• Supportive culture with a balance of professionalism and fun

Compensation and Benefits

• Competitive market-based compensation, linked to the EUR rate
• Annual salary reviews based on performance
• Flexible working hours (start between 8:00 and 10:00 AM)
• Hybrid or remote work options - choose what suits you best
• Clear processes without unnecessary bureaucracy
• Health insurance and mental health support program
• 20 paid vacation days and 10 paid sick leaves per year
• Healthy work-life balance