Senior User acquisition manager/Senior Campaign manager

Balto Health is a growing U.S. healthcare and telehealth product that helps patients access medications, navigate insurance, receive lab-testing guidance, and get personalized care online.

We’re looking for a User acquisition manager to help grow our paid marketing channels and bring more qualified customers to Balto. 

Key Responsibilities

• Plan, launch, and scale ad campaigns on Facebook and Google (there will be an opportunity to work with other channels as well)
• Stay on top of Meta and Google healthcare (prescription drugs) ad policies; 
• Track performance and look for ways to improve CPA and lead quality
• Do competitor research to find new ad ideas, creative angles, hooks, offers, and channels to test
• Create clear tasks and briefs for our designer and creative marketing specialist 
• Work on new ad concepts
• Analyze campaign data and share clear recommendations
• Proactively identify growth opportunities and performance issues.

Requirements

• 3+ years of hands-on experience managing Meta Ads (Facebook) and Google Ads campaigns
• Strong expertise in campaign scaling, audience testing, creative testing, and performance optimization 
• English proficiency at a strong B2 level or higher, both written and spoken
• Comfortable working with numbers, reports, and performance metrics
• Able to write clearly and communicate results in a simple way
• Organized, proactive, and comfortable working in a fast-moving environment
•  Ownership mindset

Nice to Have

• Experience in healthcare, telehealth, insurance, pharmaceuticals, or another related industry.  
• Experience with other user acquisition channels (Tiktok, X(Twitter))

We are offering:

• Competitive compensation based on experience and skills.
• Remote work.
• Paid vacation of 20 working days per year.
• Work Schedule: 8 hours per day, 5 days a week.