Digital Marketing Manager (iGaming / Casino and Sportsbook)

We are looking for an experienced Digital Marketing Manager to drive profitable growth across our Casino & Sportsbook products.

Previous experience in the iGaming industry (Casino and/or Sportsbook) is a must. Candidates without relevant iGaming experience will not be considered.
 

We need a results-driven professional who understands how to turn digital marketing channels into revenue-generating opportunities. The ideal candidate knows how to attract high-quality players, optimize acquisition costs, and scale profitable campaigns.
 

Responsibilities

• Develop and execute a performance-driven digital marketing strategy focused on player acquisition, revenue growth, and profitability.
• Identify, test, and scale effective acquisition channels, including Google Ads, Meta Ads, PPC, SEO, ASO, UAC, Influencer Marketing, Social Media, Telegram, Native/Display Advertising, and other relevant sources.
• Manage marketing budgets and optimize spending across channels to maximize ROI.
• Analyze the entire acquisition funnel, from traffic and registrations to FTDs, repeat deposits, and NGR.
• Monitor and improve key performance metrics: FTD, CPA, CAC, Deposit Amount, NGR, LTV, ROAS, and ROI.
• Identify new growth opportunities across different GEOs, audiences, and traffic sources.
• Conduct A/B testing of campaigns, creatives, landing pages, and acquisition funnels.
• Work closely with CRM, Affiliate, Product, and Analytics teams to improve player conversion, retention, and monetization.
• Research competitors, market trends, and emerging digital marketing opportunities.
• Prepare performance reports and provide actionable recommendations for improving profitability.

Requirements

• 3+ years of experience in Digital / Performance Marketing.
• Mandatory hands-on experience in iGaming (Casino and/or Sportsbook).
• Demonstrated success in acquiring depositing players and scaling profitable marketing campaigns.
• Strong understanding of iGaming business metrics, including FTD, CPA, Deposits, NGR, LTV, and ROI.
• Hands-on experience with multiple digital acquisition channels and a solid understanding of their performance and economics.
• Proven ability to manage marketing budgets and make data-driven investment decisions.
• Experience with marketing analytics, attribution, tracking tools, and conversion optimization.
• Ability to independently identify growth opportunities, test hypotheses, and deliver measurable business results.
• Understanding of iGaming advertising restrictions and GEO-specific marketing requirements.
• Strong analytical skills, commercial mindset, and a proactive approach to problem-solving.

Nice to Have

• Experience with the BetB2B / 1xBet platform.
• Experience in African, MENA, CIS, or Asian markets.
• Successful track record of launching and scaling new GEOs.
• Experience building marketing strategies from scratch.
• Experience managing external agencies, contractors, or marketing teams.

What We Offer

• Fully remote, full-time position.
• Opportunity to work with international Casino & Sportsbook products.
• Direct influence on marketing strategy and business growth.
• Freedom to test new approaches and scale successful initiatives.
• Competitive compensation based on experience and expertise.
• Collaborative team and opportunities for professional development.