Copywriter / Content Manager

We are looking for a  Copywriter / Content Manager to be the voice of our brand for LATAM players.
You will write the texts players see every day: CRM communications, promo pages, banners, game descriptions, and on-site content. You will also ensure that content is published, maintained, and kept up to date.

Requirements

• 2+ years of experience as a Copywriter or Content Manager, including at least 1 year in iGaming, betting, or another performance-driven B2C product (FinTech, e-commerce, gaming).
• Experience working with LATAM GEOs, preferably with knowledge of regional language specifics (voseo, local expressions).
• English B2+ for team communication and localization of source materials.
• Experience writing CRM copy (email, push notifications, SMS) with a focus on conversion.
• Understanding of iGaming products: bonuses, wagering, free spins, slots, live casino, and sports betting.
• Experience working with a CMS, back office, or CRM platform.
• Ability to adapt the same message to different formats, lengths, and audience segments.
• Portfolio with examples of promotional and CRM copy.

Responsibilities
CRM & Promotional Copy

• Write copy for CRM communications: email, push notifications, SMS, in-app messages, and messengers (WhatsApp, Telegram).
• Prepare multiple copy variations for A/B testing, including subject lines, CTAs, and offer framing.
• Create copy for promotions, tournaments, bonus offers, and seasonal campaigns.

On-Site Content

• Write and update website and app content: landing pages, promotional pages, banners, pop-ups, game descriptions, FAQs, and help center articles.
• Publish and maintain content using our in-house CMS and back office.
• Localize and adapt English content for LATAM audiences, considering regional slang, humor, and cultural context.
• Proofread and adapt legal content, including Terms & Conditions, bonus terms, and Responsible Gaming materials.

Brand & Content Quality

• Develop and maintain the brand's tone of voice and style guide for LATAM markets.
• Collaborate with designers on banners and creatives, preparing briefs and copy.
• Ensure all content complies with Responsible Gaming guidelines and avoids misleading claims.
• Analyze content performance (open rates, CTR, conversions) and optimize copy based on data.

Team Collaboration

• Work closely with CRM, Bonus, Game, Marketing, and Product teams.
• Support the Marketing team with copy for social media, partners, and affiliates.

Nice to Have

• Experience with Customer.io or similar platforms (Braze, Iterable, Mailchimp).
• Basic knowledge of Liquid and HTML for email templates.
• SEO copywriting experience.
• Confident use of AI tools (ChatGPT, Claude) to improve efficiency while maintaining content quality.
• Experience writing or editing Responsible Gaming and legal content.

Working Conditions

• Fully remote work with a flexible schedule.
• Direct influence on the product, with fast decision-making and minimal bureaucracy.
• Opportunity to build the brand's tone of voice from the ground up and grow with the team as we expand across LATAM.
• Paid vacation and sick leave.
• Probation period: 3 months.
• Performance reviews every 6 months.