Media Buying Team Lead
About the Company
We are an international affiliate media buying team with 6+ years of experience in the Gambling vertical.
Our company consists of 30+ professionals, including a dedicated media buying department of 15 specialists.
We have an established infrastructure that supports efficient campaign launches and profitable scaling, including:
- In-house Creative Department
- Dedicated ASO team
- Proprietary PWA solutions
- Agency advertising accounts
- Technical and operational support
Our focus is on profitable traffic acquisition, sustainable scaling, and long-term team development.
About the Role
We are looking for an experienced Media Buying Team Lead (Facebook Ads / Gambling) to manage and develop our Facebook media buying direction, with a primary focus on Tier 3 GEOs.
Responsibilities
- Lead, mentor, and develop a team of Media Buyers.
- Oversee and optimize Facebook Ads campaigns in the Gambling vertical.
- Develop and implement scaling strategies for Tier 3 GEOs.
- Monitor budgets, ROI, CPA, conversions, and profitability.
- Analyze campaign performance and identify growth opportunities.
- Improve team efficiency and operational processes.
- Support Media Buyers with technical and operational challenges.
- Participate in hiring and onboarding new team members.
- Collaborate with Creative, ASO, and technical teams.
Requirements
- Proven experience as a Media Buying Team Lead or Senior Media Buyer in Gambling.
- Strong hands-on expertise in Facebook Ads (Meta Ads).
- Experience managing a team of at least 4 Media Buyers.
- Practical experience working with Tier 3 GEOs.
- Proven track record of scaling profitable Gambling campaigns.
- Experience managing significant advertising budgets.
- Strong understanding of ROI, CPA, conversion rates, and net profit.
- Excellent analytical, leadership, and problem-solving skills.
- Results-driven mindset and ability to take ownership of team performance.
What We Offer
- Fully remote, full-time position.
- Competitive fixed salary + performance-based bonuses.
- Opportunity to influence and develop the Facebook media buying direction.
- Established infrastructure with in-house Creative and ASO teams.
- Agency accounts, proprietary PWA solutions, and technical support.
- Experienced team and collaborative working environment.
- Professional growth and direct impact on business results.
Interested?
If you have proven experience scaling Facebook Gambling campaigns, managing media buying teams, and delivering strong performance results, we'd love to hear from you!
Let's build and scale profitable campaigns together!