PR Media Outreach Specialist

BankStore.ai is looking for a PR & Media Outreach Specialist to help build and expand our international media presence.

BankStore.ai is a fintech platform that helps businesses discover banking and financial solutions tailored to their needs.

We are developing our international PR activities and looking for a proactive, detail-oriented specialist with excellent English writing skills and an interest in media relations.

Key Responsibilities

• Research and identify relevant international media outlets, journalists, and editors.
• Identify newsworthy topics and PR opportunities related to BankStore.ai, fintech, banking, and financial services.
• Write engaging press releases, media pitches, and other PR materials in English.
• Reach out to journalists and editors to pitch company news, insights, and potential stories.
• Build and maintain professional relationships with media representatives.
• Follow up on media outreach activities and publication opportunities.
• Track media coverage, responses, and outreach results.

Requirements

• 1+ years of relevant experience in PR, media outreach, communications, journalism, or content writing.
• Advanced English (C1 or equivalent) with excellent written communication skills.
• Strong copywriting, research, and storytelling abilities.
• AI research and content quality: Ability to use AI tools effectively for research, information gathering, media analysis, and idea development, while independently verifying facts and sources. Final PR materials must reflect original thinking, editorial judgment, and an authentic writing style rather than unedited AI-generated text.
• Basic understanding of public relations, media pitching, and journalist outreach.
• Ability to write clear, engaging, and professional English-language content.
• Strong organizational skills, attention to detail, and ability to work independently.
• Proactive approach to finding media opportunities and building professional connections.

Nice to Have

• Previous experience communicating with international journalists or editors.
• Experience writing press releases, media pitches, or articles for English-language publications.
• Understanding of fintech, banking, financial services, or B2B SaaS.
• Experience using media databases and outreach tools.

What We Offer

• An opportunity to help develop the international PR direction of a growing fintech company.
• Hands-on experience working with international media and financial industry topics.
• The opportunity to contribute ideas, shape outreach activities, and see the results of your work.
• Competitive compensation based on relevant experience and skills.

Recruitment Process

The selection process includes an initial application review, an HR interview, a practical test assignment, and a final interview with the Marketing Lead and company leadership.

The test assignment will assess candidates’ English writing skills, ability to identify relevant media opportunities, and approach to creating effective PR pitches.

AI tools may be used for research and supporting tasks during the test assignment. However, candidates are expected to demonstrate independent thinking, source verification, original writing, and sound editorial judgment. Generic, unverified, or unedited AI-generated submissions will not meet our quality standards.