Head of Marketing

PayDo, a leading Electronic Money Institution (EMI) authorised by the FCA in the UK, FINTRAC in Canada, and MFSA in Malta, operates in 140+ countries and over 25 industries. Offering multicurrency IBANs, merchant solutions, mass payment options, acquiring, open banking, PayDo provides premium and convenient payment services. With all features available through one platform and contract, PayDo is a preferred solution for modern online businesses.
 

Regular tasks 

• Manage the development and execution of marketing strategies, focusing on achieving campaign goals and enhancing brand visibility.
• Lead the marketing team to ensure seamless collaboration, productivity, and the attainment of departmental objectives.
• Establish and monitor KPIs and ROI for diverse traffic channels to optimize resource allocation and enhance marketing effectiveness.
• Utilize advanced analytics tools to analyze performance metrics and derive actionable insights for continuous optimization.
• Deliver regular reports on marketing channel efficiency and team performance, showcasing progress towards strategic targets.
• Manage various marketing channels including email, database, social media, and search engine strategies, emphasizing engagement and ROI.
• Oversee the publication of internal and external content such as press releases, articles, and partnership promotions to maintain brand relevance.
• Drive international market expansion initiatives by launching projects, refining product packaging, and strengthening brand presence.
• Collaborate with cross-functional teams to align marketing initiatives with overarching business goals and regulatory standards.
• Conduct comprehensive market research and competitor analysis to inform strategic marketing and product decisions.
• Coordinate event logistics during conferences, ensuring effective branding, booth setup, and promotional activities.
• Maintain and update departmental resources such as Confluence and Brand Book with current and pertinent information.
     

Skills & Requirements

• Minimum 3 years of experience in a marketing leadership role, 5 years in Marketing (including international experience)
• Proven track record of developing and executing successful marketing strategies that drive business growth
• Strong understanding of marketing principles, digital marketing channels (email marketing, social media marketing, SEO, PPC), and marketing analytics
• Excellent communication, collaboration, and leadership skills
• Experience managing and developing a high-performing marketing team
• Data-driven approach with a strong understanding of marketing KPIs and ROI measurement
• Excellent written and verbal communication skills
• Ability to work effectively in a fast-paced and dynamic environment
• Experience with project management methodologies
• A passion for technology and innovation
• Advanced level of English proficiency
   

As a plus

Experience working for the FinTech company
Experience with B2B and B2C audiences on an international level

What we offer:

• Annual Learning & Development Budget – invest in your growth with dedicated funds for courses and certifications
• Regular Performance Reviews Based on KPIs – for your professional advancement
• Innovation Financial Rewards – share your ideas via PayDo Ideas Hub and earn extra bonuses
• Public Holidays – aligned with your country’s calendar
• Flexible payout options – via PE accounts or popular e-wallets
   

Become part of a global team redefining FinTech. Your expertise, passion, and ideas will shape  the future of payments with PayDo!