Performance Marketing Manager

 About the Company

Biohackers World is a leading US-based health and wellness company, connecting people through conference & expo events, impactful media channels, and a transformative marketplace which bring together science, wellness, and community. We connect health innovators, visionary speakers, longevity experts, spirituality and health optimization enthusiasts into one transformative experience. We create an immersive environment where ideas are exchanged, collaborations are formed, and the future of health and technology is shaped.

Mission of the Role

We're seeking a Marketing Performance Manager who owns our customer acquisition engine. Your mission is simple yet demanding: drive more ticket sales while systematically lowering our cost per acquisition. You'll own the channels, the budget, and the results—turning every dollar spent into measurable revenue growth.

Key Responsibilities

Growth & Acquisition Strategy

• Own end-to-end paid acquisition across all digital channels (paid social, search, display, programmatic)
• Build and execute test-and-learn roadmaps to identify new growth levers
• Design audience segmentation strategies to improve targeting precision
• Develop attribution models that accurately connect spend to ticket purchases

Performance Optimization

• Monitor and optimize key metrics daily: CAC, ROAS, LTV:CAC, conversion rates, and funnel efficiency
• Lead A/B testing programs across creatives, landing pages, and messaging
• Scale winning campaigns while quickly killing underperformers
• Implement bid strategies and automation rules to maximize ROI

Sales Alignment

• Forecast demand by event type and seasonality
• Create predictive models linking marketing inputs to ticket sales outcomes
• Build dashboarding and reporting frameworks for executive visibility
• Translate performance insights into actionable sales enablement content

Budget Management

• Allocate and reallocate monthly ad budgets across channels based on performance
• Forecast channel capacity and identify growth ceilings before they hit
• Negotiate with media partners for premium placements and rate optimization.