Product Growth Marketing Manager

Reelly AI is a B2B platform in the real estate sales sector that has become one of the market leaders in the UAE in just four years. More than 74,000 agents have registered on the platform. We help them find up-to-date information on more than 2,000 projects from developers in Dubai, Abu Dhabi, and Ras Al Khaimah.

Our business is selling data and access to our proprietary AI ecosystem. It helps developers see supply and demand in real time, understand agents’ needs, and make commercial decisions faster.

We work with international companies, including those from India, Pakistan, and the United Kingdom, that operate in the UAE. We are preparing for international expansion in cooperation with government partners. Our goal is to attract one million agents over the next three years.

I am writing this job posting personally. My name is Vitalii Ryzhak, and I am the founder and CEO of Reelly AI.

Recently, the real estate market in the region has experienced significant stress. For us, this period has become a catalyst for growth: developers have started digitizing their processes more actively, and we have received a large influx of new contracts. That is why I am resuming the search for new talent to join our team.

Your role

Own growth across the agent journey: acquisition, activation, engagement, and retention. Help agents reach value in Reelly, from their first search and first branded PDF to repeated use and adoption across an agency team. You will combine product marketing, customer research, lifecycle communication, and measurable experiments, working closely with Product, Design, Data/Engineering, Commercial, and Support.

What you will do

• Map the agent journey, interview users, and build useful segments around their needs, jobs to be done, and barriers to adoption
• Turn positioning and messaging into onboarding, in-product communication, email journeys, feature adoption campaigns, and reactivation
• Work with Product and Data/Engineering to define meaningful value events, improve instrumentation, and establish funnel and cohort baselines
• Prioritize and run acquisition, activation, and retention experiments. Measure actual product behavior and sustained value, not registrations alone
• Test relevant channels such as content, webinars, referrals, agency adoption, and partnerships. Use paid acquisition when the economics support it; prioritize the channels that work rather than trying to operate every channel at once
• Connect campaign promises with the experience inside the product, and use findings from Commercial and Support to improve messaging and adoption
• Use AI tools to speed up research and content workflows, with responsible handling of information and human validation of outputs

What we need

• Previous experience in a product IT company and hands-on product marketing experience are mandatory
• Bring 2–3 cases where you improved activation, retention, or feature adoption. Show the baseline, what you personally changed, the measurement period, and the result
• Practical lifecycle/CRM experience: segmentation, onboarding, engagement, and reactivation communications
• Confidence working with funnels, cohorts, and A/B tests, including interpreting results, uncertainty, and business relevance
• Customer research skills and clear copywriting that translate user insight into positioning and effective communication
• English sufficient to conduct interviews, write user-facing materials, and collaborate independently
• Hands-on execution, sound prioritization, and the ability to work across functions while focusing on impact and ROI

Nice to have

B2B SaaS, PLG/freemium, marketplace, or PropTech experience; Amplitude, Mixpanel, GA4, or equivalent analytics tools; AI-assisted workflows and automation. Coding is not required.

Your first 90 days

Audit the journey, establish reliable baselines, and agree on a prioritized experiment backlog. Launch the first experiments and present cohort-based findings and next steps. This role owns growth marketing outcomes; product/engineering roadmap decisions and sales quotas remain with the relevant teams.

Working terms

Full-time, remote. Monthly fixed compensation: $3,000–4,500 NET.

Why this role may interest you

• Direct collaboration with the founder and influence over decisions
• Working at a fast-growing product startup that is already a leader in the international market
• Experience in a field involving some of the world’s most expensive real estate, investments, AI, data, marketing, and rapid growth
• A high salary, bonuses, and company shares. Full transparency and a young team
• Opportunities for business travel: we have already launched operations in Thailand, Indonesia, the Maldives, Georgia, and other destinations

My recommendation:

If you want the opportunity to join our team, apply for this role on Djinni. Details of the next stage and an invitation to a call will be shared with applicants through Djinni. On this call, I will introduce you to our company and all the opportunities within it: our corporate culture, challenges, results, and possibilities.

I, Vitalii Ryzhak, will be speaking on this call, and my goal is to make you fall in love with our mission just as I did six years ago. I believe that only the strong win. And we are building our strength in attracting international capital so that, when the time is right, we can focus all our efforts on rebuilding Ukraine.

Glory to Ukraine! Glory to the Heroes!