Link Building Specialist (iGaming)
Benrey is a full-cycle marketing agency. We work with companies that want results, not pretty promises: analysis and execution only. We handle SEO, ASO, performance marketing, content, PR and brand protection for large multi-domain, multilingual projects across international markets, including iGaming.
Who we're looking for
A link builder who builds a backlink profile as a system, not someone who buys links from a list. Someone who will take full ownership of the function: from competitor analysis and donor selection to budget, placement control and results reporting.
We work in iGaming across Tier-1 and Tier-2 GEOs, where every link costs money and a bad donor costs rankings. That's why precision and quality control matter more to us than volume.
What you'll do
— Analyze competitors' backlink profiles in the SERPs and determine the volume and quality of links needed to reach the top.
— Build and maintain a donor database by niche and GEO: traffic from target countries, trends, spam signals, indexation, outbound links, signs of PBNs and link-selling sites.
— Run outreach: finding contacts, emails and follow-ups, negotiating prices and terms with webmasters and editors.
— Work with link marketplaces and placement platforms (Collaborator, PRnews, PRposting and similar), select offers and filter out junk.
— Take part in building and maintaining PBNs and satellite sites: sourcing expired domains, checking their history, footprint control.
— Plan anchor lists and link velocity for target pages.
— Prepare guest post content using AI and control how links are embedded in the text and context.
— Monitor placed links: indexation, dofollow/nofollow, presence on the page; recover lost links through webmasters.
— Measure the impact of link campaigns at the page and cluster level: rankings, visibility, traffic before and after, accounting for lag and algorithm updates.
— Manage the budget: placement tracker (donor, metrics, anchor, date, price), cost per link, spend and impact reporting.
— Propose and test new link sources: digital PR, crowd links, link insertions.
Requirements
— 2+ years in link building, including at least 1 year in iGaming or another highly competitive niche (crypto, fintech, dating, essay).
— Proven cases with measurable results: project, GEO, number of links, budget, ranking and traffic changes.
— Understanding of which links, and how many, a specific task requires: which donor types work in iGaming across different GEOs, how many links it takes to move a page in a specific SERP, and how to estimate this upfront from competitor data.
— Ability to evaluate link impact: separating the effect of link campaigns from algorithm updates and other factors, comparing link types by cost and results.
— Experience with Tier-1 GEOs (UK, CA, AU, DE, Nordics, etc.) or with multiple GEOs at once.
— Your own established donor vetting process: which metrics you check, what you consider red flags, and why.
— PBN experience: at minimum, an understanding of how a network is built and maintained (sourcing expired domains, history checks via Wayback/WHOIS, hosting, footprints, content). Hands-on experience building one is a strong advantage.
— Confident use of Ahrefs (required), plus Semrush, Majestic, Similarweb or similar tools.
— Experience managing a link budget and understanding link pricing in iGaming.
— English B1+: you can write outreach emails and correspond with webmasters.
— Attention to data: placement trackers, records and reporting are part of the job, not a formality.
— Self-driven: you spot where the backlink profile is weak and propose what to do about it.
Automation
Priority goes to candidates who automate their work: scripts or Apps Script for checking indexation and lost links, Ahrefs API, n8n/Make, AI in outreach and content preparation.
No automation experience? We'll teach and support you: we have strong AI automation expertise and our own internal tools. Link building expertise, however, we expect from you from day one — that's not something we teach.
Nice to have
— Brand protection experience and working with branded satellite sites.
— Experience managing a team of outreach specialists or contractors.
What we offer
— Fully remote — work from anywhere.
— Flexible schedule.
— Salary $1,500–2,500 based on the interview results (the top of the range is for candidates with proven iGaming Tier-1 experience), with reviews based on performance.
— Payment to FOP or equivalent contractor status.
— Budget for links and tools — no need to get approval for every purchase.
— 28 paid vacation days per year + 10 additional days off for public holidays.
— 3 paid sick days per year without a medical certificate.
— Sports and gym compensation.
— Direct work with the Head of SEO and the technical team, no layers of managers in between.
-Real growth: you'll be building the link building function from the ground up, with the opportunity to grow into an Off-Page / Link Building Lead as the team expands.
Hiring process
Application → test assignment → interview with the Head of SEO → offer. Probation period: 2 months.
How to apply
In your cover letter, briefly answer these questions:
- How do you vet a donor for an iGaming project on a Tier-1 GEO? Name 3–5 key checks and one red flag that would make you reject a site for sure.
- Describe a case where your link plan delivered measurable results: the project and GEO, how many links and what budget, what changed in rankings or traffic — and how you knew it was the effect of the links.
- What is your PBN experience: built one yourself, maintained one, or know it in theory?
4. (Optional) What have you automated in your work, and how? A link to a script, a spreadsheet, or a short description.
5. Case: low-inventory GEO. You need to build links for a licensed sports-betting brand in Mozambique (Portuguese-language pages). Marketplaces like Bazoom have almost no inventory there, and the local web is small and saturated with operator links. How would you find donors, decide which are worth a link, and tell after 3 months whether it's working?