Head of Media Buying
RedCore is an international business group that creates technological solutions for digital markets. Our products and services cover fintech, marketing, e-commerce, customer service, communications and regulatory technologies.
We are looking for a Head of Media Buying.
Requirements:
- 5 plus year of successful proven experience with Facebook/Google/In-app in the Gambling&Betting;
- Successful proven experience Head of media buying 3 year plus;
- Managing more than 25 + person at team;
- Ability to effectively manage large advertising Budgets (from $1,000,000 per month);
- Availability of successful cases in the gambling niche in the CIS/Latam markets;
- Deep understanding of basic metrics of the Conversion Rate and Unity Economy (ROI, NGR, GGR, LTV, CTR, CPC, CPM, CPA, CPL, etc.);
- Experience in working with Antidetect Browser and Tracking Systems;
- A high-level understanding of how the major advertising Facebook / Google / In-app platforms (placements, auto-rules, launch methods);
- Ability to moderate creatives and links on the previously mentioned platforms;
- Ability to work independently with cloaking and filtration systems (Adspect, Palladium, Im Klo, HideClick, Keitaro, Android/IOS apps, PWA apps, etc.);
- Ability to collect test results (advertising), draw conclusions and suggestions for further actions;
- High skills to analyze and optimize advertising campaigns to achieve specified KPIs;
- Experience in А/B testing;
- Planning budget and control;
- Experience with a lot of traffic, ability to work with a large array of information;
- English – B1 and above.
Will be plus:
- Experience in other Traffic Sources (TikTok, ASO/ ASA, Networks, Influence, etc.);
- Experience in BI/Analytics services (Tableau/Google Data Studio/Power BI, etc.).
Responsibilities:
- Management and build team;
- Individual purchase of traffic at the initial stages, further training of your buyers;
- Regularly building Marketing Hypotheses and conducting A/B tests to generate new profitable approaches to traffic generation;
- Setting the Terms of Reference for the necessary promotional materials;
- Competent budget management;
- Together with the team, the formation of media strategies, calculation of the KPI funnel;
- Monitoring the implementation of own traffic KPIs and finding ways to continuously improve them;
- Regular reporting on performance and profit;
- Market and Competitor Analysis;
- Planning and calculation of Traffic Streams.
Our benefits to you:
☘️An exciting and challenging job in a fast-growing business group, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance, and more.
🤝🏻Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed.
🧑🏻💻Modern corporate equipment based on macOS or Windows and additional equipment are provided.
🏖Paid vacations, sick leave, personal events days, days off.
💵Referral program — enjoy cooperation with your colleagues and get the bonus.
📚Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences.
🎯Rewards program for mentoring and coaching colleagues.
✈️In-house Travel Service.
🦄Multiple internal activities: online platform for employees with quests, gamification, presents and news, clubs for movie / book / pets lovers and more.
🎳Other benefits could be added based on your location.