Senior SEO Specialist (E-commerce)

We are launching our own online store targeting European customers, while also running several client projects at our agency. Our product catalog will grow fast, from a few hundred to tens of thousands of SKUs, and we are looking for a specialist who can independently build and run the entire SEO function.
 

Responsibilities

Technical

• Design the catalog structure from an SEO perspective: URLs, categories, internal linking, breadcrumbs
• Keep indexation under control at scale: crawl budget, and handling "junk" pages generated by filters and sorting
• Find and resolve duplicate content, especially where thousands of products differ by a single attribute
• Build a system for auto-generating titles, meta descriptions and category texts from templates fed by the product data feed (no manual copywriting)
• Implement structured data (Product, Offer, BreadcrumbList, FAQPage), validating it against the product feed
• Monitor Core Web Vitals and write requirements for developers
  
   

Semantics and analytics

• Multilingual SEO: hreflang and URL structure localization for each market
• Build the semantic core (long-tail, SKU queries) and prioritize categories
• Monitor Google Search Console regularly and report on trends and problem areas

Collaboration

• Write technical specifications for developers and review the delivered work
• Coordinate with the paid advertising team on product feeds
• Provide targeted support to the agency's client projects (audits, consulting)
  
   

Requirements

• Proven commercial experience with e-commerce projects (online stores, marketplaces). Please list the projects and catalog sizes in your application
• Solid technical understanding: canonical tags, pagination, faceted navigation, reading server logs
• Real-world cases of structured data implementation
• Hands-on experience fighting duplicates on large catalogs, in practice, not just in theory
• Working knowledge of Screaming Frog (or equivalent), GSC, and Ahrefs/Semrush
• Ability to write clear technical specifications for programmers
• A data-driven mindset, not one based on guesswork
   

Nice to have

• WooCommerce / WordPress
• Product feeds, Google Merchant Center
• Practical experience with hreflang and multilingual projects
• Knowledge of the Italian, Spanish, French and German markets
• Basic SQL/Python
• Server log analysis
• Experience in niches with large catalogs (auto parts, industrial goods)