Paid Social / Search Specialist

Responsibilities for Social:

• Manage campaigns from audience building and planning through development, execution, testing, analysis, reporting, and completion against client goals
• Plan and oversee client advertising budgets across platforms
• Set and optimize bids and budgets across platforms, placements, ad sets, devices, geographies, demographics, and audiences
• Develop strategies to optimize conversion rates and maximize client ROAS
• Identify and implement effective strategies across specific verticals
• Develop and execute cohesive campaign testing strategies
• Generate accurate internal and external reporting
• Generate, QA, and troubleshoot pixels 

Responsibilities for Search:

• Manage campaigns from proposal through development, testing, execution, and completion against client goals
• Plan and oversee client advertising budgets across platforms
• Develop and refine keyword and audience targeting
• Adjust bidding strategies based on performance and client goals
• Analyze performance across search terms, ad copy, targeting, placements, and other segments
• Develop relevant ad copy aligned with brand guidelines
• Generate and test tracking methods and tools
• Develop strategies to optimize conversion rates and maximize client ROAS
• Implement campaign testing strategies
• Generate accurate internal and external reporting 

Qualifications

• Knowledge and practical experience with paid social media advertising platforms
• Advanced Excel skills, including pivot tables, VLOOKUPs, and macros
• Fluent written and verbal English
• Knowledge of digital marketing, particularly Google Ads, is a plus but not required
• Strong attention to detail and ability to follow processes
• Strong communication, analytical, and problem-solving skills
• Ability to work in a fast-paced environment and manage multiple campaigns and deadlines
• Ability to work independently across competing priorities
• Strong critical-thinking, analytical skills and a data-driven approach
• 2–3 years of experience managing paid social campaigns across platforms such as Facebook, X/Twitter, Pinterest, Snapchat, TikTok, and others
• 2+ years of experience in digital marketing, paid media advertising, or user analytics
• Readiness to work from 15:00 to 23:00 to ensure optimal overlap with US-based teams