User Acquisition Manager

About the company

SaaS product, profitable, growth stage. A small American-Ukrainian product team has a few data retrieval services (e.g., VIN lookup) and several psychological tests and quizzes. Working with the US and EU markets.

Key Responsibilities

• Own acquisition budgets across paid channels (Meta, Google, TikTok, etc.)
• Scale winning campaigns/creatives - budget allocation, bidding, audience expansion
• Track CPA, ROAS, LTV, payback period, retention by cohort
• Test new acquisition channels beyond the current stack
• Coordinate with the Performance Marketer to avoid overlap and align on scale vs. test
• Flag performance/budget risks early (CPA spikes, platform/account issues)

Requirements

• 2-4 years in UA/performance marketing, ideally subscription or app-based products
• Hands-on experience with major ad platforms (Meta, Google, TikTok)
• Strong grip on unit economics (CPA/ROAS/LTV) for budget decisions
• Experience scaling campaigns, not just launching/testing
• Comfortable as a peer to a strong performance marketer, not above or below
• English B2-C1

Nice to have

• Quiz-funnel/subscription niche experience
• Experience beyond the "big 3" ad platforms

Conditions

• Fully remote setting
• Corporate devices (laptop, power station)
• Unlimited PTO (paid time off) policy
• Udemy courses