Social Media Marketing (SMM) Manager

Company: Roslin Global Solutions
Location: Bucharest, Romania – Pipera area
Work Arrangement: Full-time, office-based
Collaboration Type: Official Employment or B2B
Seniority Level: Mid–Senior Level

 About Roslin Global Solutions
Roslin Global Solutions is an international business services company supporting a diverse portfolio of projects and brands operating primarily in the United States.
We are looking for a creative, organized, and results-oriented Social Media Marketing Manager to manage the social media presence of multiple brands within our portfolio.
This is a hands-on role combining social media strategy, content planning, team coordination, community engagement, performance analysis, and campaign execution.

 About the Role
The Social Media Marketing Manager will develop and execute social media strategies across several US-focused projects and brands.
You will oversee content calendars, coordinate content production, manage publishing and engagement, monitor performance, and ensure that every brand maintains a consistent and professional online presence.
The ideal candidate understands how to adapt content to different industries and audiences while keeping marketing activities aligned with each project’s business objectives.

 Key Responsibilities

• Develop and implement social media strategies for multiple projects and brands.
• Manage brand presence across Instagram, Facebook, LinkedIn, TikTok, YouTube, and other relevant platforms.
• Create and maintain structured content calendars.
• Plan campaigns, content themes, post formats, and publishing schedules.
• Write, review, and edit engaging social media copy in professional English.
• Coordinate the production of graphics, videos, reels, stories, and other creative content.
• Prepare clear briefs for designers, video editors, content creators, and other team members.
• Publish and schedule content using social media management tools.
• Monitor comments, messages, mentions, reviews, and audience engagement.
• Ensure timely and professional community management.
• Maintain a consistent brand voice, visual identity, and content quality across all channels.
• Research trends, competitors, target audiences, hashtags, and platform developments.
• Identify opportunities to improve reach, engagement, traffic, leads, and brand awareness.
• Support paid social media campaigns and coordinate with performance marketing specialists.
• Track key performance indicators and prepare regular performance reports.
• Use platform insights and performance data to improve content and campaign results.
• Coordinate priorities, deadlines, approvals, and deliverables across multiple projects.
• Collaborate with leadership, operations, sales, recruitment, and other internal teams.
• Support influencer, partnership, employer-branding, and user-generated-content initiatives when relevant.
• Use AI tools to improve research, ideation, content creation, and workflow efficiency.

 Required Qualifications
 

• Proven experience as a Social Media Manager, SMM Manager, Digital Marketing Manager, or in a comparable role.
• A portfolio or examples of social media accounts, content, and campaigns you have managed.
• Strong understanding of major social media platforms, their audiences, formats, and algorithms.
• Experience developing social media strategies and managing content calendars.
• Strong content-writing and editing skills.
• Experience coordinating designers, video editors, or other creative specialists.
• Ability to manage several brands or projects simultaneously.
• Knowledge of social media analytics, reporting, and performance measurement.
• Strong organizational, communication, and project-management skills.
• Ability to work independently, take ownership, and meet deadlines.
• Professional fluency in English.
• Availability to work full-time from our Bucharest office in the Pipera area.
• Ability to provide services through a registered business entity under a B2B collaboration agreement.

 Preferred Qualifications
 

• Experience supporting brands targeting the United States market.
• Experience working in a multi-brand, agency, holding-company, or shared-services environment.
• Practical knowledge of Meta Business Suite, LinkedIn Campaign Manager, TikTok Business, YouTube Studio, or similar platforms.
• Experience with paid social media advertising.
• Familiarity with Canva, Adobe Creative Suite, CapCut, Hootsuite, Buffer, Sprout Social, or comparable tools.
• Basic knowledge of SEO, email marketing, CRM systems, and marketing automation.
• Experience with influencer marketing, short-form video, and user-generated content.
• Understanding of modern AI tools and their practical application in social media marketing.
   

 What Success Looks Like
During the first year, the Social Media Marketing Manager will be expected to:

• Establish structured content calendars and approval processes.
• Improve the consistency and quality of social media content.
• Strengthen the online presence of our projects and brands.
• Increase relevant audience reach and engagement.
• Introduce clear performance tracking and regular reporting.
• Improve coordination between marketing, creative, and operational teams.
• Build scalable social media workflows capable of supporting additional projects.
   

 Ideal Candidate Profile:
You are creative but also highly organized. You understand that successful social media management requires more than publishing attractive posts—it requires research, planning, consistent execution, community engagement, and measurable results.
You can manage multiple priorities, adapt content to different industries, provide clear direction to creative specialists, and use performance data to continuously improve your work.

 What We Offer:

• Responsibility for the social media presence of multiple US-focused brands.
• Direct collaboration with company leadership and project stakeholders.
• The opportunity to influence social media strategies, content standards, and workflows.
• Exposure to several industries and business models.
• Access to modern marketing technologies and AI-supported workflows.
• Professional growth in an international and multicultural environment.
• Long-term B2B collaboration.
• A newly opened office hub in Bucharest’s Pipera area.

 
Working Arrangement
This is a full-time, office-based position at our newly opened hub in the Pipera area of Bucharest.
Collaboration is available under Official Employment or on a B2B basis.

Please complete all required fields and provide:

• Your CV
• Links to social media accounts or campaigns you have managed
• A portfolio of relevant content
• Examples of measurable results achieved through social media