Product / Marketing Operator — Web Subscription Funnels (AI-First)

Company: wehiremediabuyers.com — Western performance marketing team, offices in Dubai and Cyprus

(EU)

Location: Remote | Employment: Full-time or part-time

Level: Open — from mid-level marketing operator to senior head of product. Tell us where you fit.

About us

We're a Western team running direct response products across US markets — gadgets, health, bizopp. We buy serious volumes of traffic on Meta and Google and we build the products behind it ourselves. Right now we're scaling into web subscription products and building out a dedicated team around them.

We're not a corporate structure with five approval layers. Decisions happen fast, products go live fast, and the people who make them work get real ownership and real money. Whether you've run entire product portfolios or you've been a strong operator inside a bigger team — we want to talk.

The role

We're hiring across levels for web subscription funnels — Genesis-style web products. Depending on your experience, you'll own more or less of this scope:

• Product. Quiz funnels (long, 30–50 step flows), paywalls, checkout, onboarding, members area, subscription logic. At senior level you take a product from concept to live and converting. At mid level you build and iterate on products with guidance on the strategy.

• Conversion optimisation. Funnel analytics, drop-off analysis, A/B testing, landing and paywall iterations. You know how to read the numbers and turn them into changes that lift CR. If you already know from experience what works and what NOT to test — even better, that's senior territory and we pay for it. We're not interested in re-learning what the market has already proven.

• Upsell and monetisation. Post-purchase upsell flows, subscription tiers and pricing, trial structures, rebill logic, churn reduction, LTV optimisation. You understand that the front-end sale is only the start of the economics.

• Traffic strategy. Working directly with our media buyers. At senior level: telling them which platforms to buy on, which angles and creative strategies to run, and what the funnel needs from the traffic side — you've done this before and buyers listen to you. At mid level: supporting the buyers with product-side input and learning that side of the business.

• AI-first workflow. You use AI tools daily — for building funnels, writing copy, generating creatives, analysing data. We work AI-first across the whole company. This is non-negotiable at every level; if you're doing everything manually, this isn't the place.

What we look for

• Hands-on experience with web subscription products — as owner, product manager, or strong operator inside a team running them

• Understanding of Genesis-style funnel mechanics: long quiz flows, paywall psychology, subscription economics, retention• Benchmark data in your head: what a good funnel CR, trial-to-paid rate, refund rate and LTV look like in the verticals you've worked. The more of this you bring, the more senior the role and the pay — because it means we skip months of expensive testing

• Experience with (or strong interest in) the traffic side: how media buying decisions and product decisions feed each other

• Comfortable in an aggressive, data-driven, direct response environment — we move fast and measure everything

• Strong AI tooling skills for product building and iteration

• English good enough for daily written communication (team is international)

What we offer

• Very competitive salary — discussed at negotiation, matched to your level and what you actually bring

• Remote and flexible, full-time or part-time — we care about output, not hours online

• Small senior team, zero bureaucracy — your ideas go live the same week, with budget behind them

• Real growth path: mid-level operators level up fast working next to senior people on live products with real traffic; seniors get full product ownership

• New verticals and products opening constantly — if you have expertise beyond this scope, tell us in your application and we'll find a place for it

How to apply

Short message: which subscription products you've worked on, what your role was, and any numbers you can share (CR, LTV, scale). No cover letters, no formalities — we read every application.