Marketing Manager (iGaming)

Performa is an international HR agency connecting top talent with ambitious companies across iGaming, IT, and Marketing. We help businesses build strong teams and professionals find opportunities where their expertise can make a real impact.
 

For our client, we are looking for an experienced Marketing Manager (iGaming) to join a new online crypto casino project in Dubai, launched as a spin-off from a large international online casino brand.

This is an early-stage opportunity for a hands-on marketing professional who wants to take an active role in building and developing the marketing function of a growing iGaming product. You will work across the full marketing cycle — from player acquisition, affiliates, CRM and retention to promotions, content, social and community channels, campaign analytics and reporting — while coordinating internal teams, agencies, and external partners.
 

The role offers broad exposure across casino and sportsbook marketing, the opportunity to directly influence campaign execution and player growth, and room to develop into a channel lead role as the business scales.

Responsibilities
 

Marketing Planning and Campaign Delivery

1. Maintain the integrated marketing calendar and execute approved plans across casino, sportsbook, target GEOs and player-lifecycle stages.
2. Translate commercial objectives into clear briefs, timelines, owners, assets, landing pages, tracking requirements, approvals and post-campaign reviews.
3. Coordinate marketing readiness for brand, market, product, game and promotion launches with Casino/Sportsbook, CRM, Operations, Risk, Legal & Compliance and IT Department.
4. Manage day-to-day delivery by agencies, freelancers and marketing vendors, tracking deliverables, costs and required documentation.
    

Acquisition, Affiliates and Partnerships

1. Support player acquisition across affiliates, paid media, SEO/content, influencers and streamers, social and community channels and relevant crypto-native networks.
2. Source, onboard and coordinate affiliates, creators and media partners, including briefs, approved commercial terms, tracking links, promo codes, creatives and launch support.
3. Monitor channel, campaign and partner performance; identify opportunities to scale, optimise or stop activity based on player quality and unit economics.

Work with Risk to identify suspicious, incentivised or low-quality traffic and with Legal & Compliance to enforce brand, advertising and responsible-gambling requirements.

CRM, Promotions and Player Lifecycle

1. Coordinate segmented campaigns and automated journeys across onboarding, activation, retention, reactivation and loyalty using email, push, SMS and onsite/in-app channels.
2. Maintain the casino and sportsbook promotion calendar, coordinating welcome offers, reloads, cashback, free spins, tournaments, major events and reactivation campaigns.
3. Ensure offers, eligibility rules, limits, terms and conditions, consent and suppression rules receive all required commercial, Risk and Legal & Compliance approvals before launch.

Run structured A/B tests across audiences, offers, messages, creatives, channels, timing and landing pages, and apply learnings to future campaigns.

Analytics, Governance and Cross-functional Improvement

1. Produce concise weekly and monthly reporting covering FTDs, conversion, CPA/CAC, ROAS, NGR contribution, LTV, retention, bonus cost, traffic quality and channel profitability.
2. Track marketing spend against approved budgets, validate vendor and partner performance and reconcile cost reporting with Finance; escalate variances promptly.
3. Maintain auditable campaign approvals and ensure no activity launches without required GEO, advertising, data-privacy, responsible-gambling and promotional clearances.

Work with Payments, Operations and Customer Support to identify and reduce friction across registration, deposit, gameplay, promotion and retention journeys.

Brand, Content and Community

1. Apply the approved brand positioning, tone of voice and visual standards consistently across player touchpoints.
2. Coordinate content and creative production for websites, landing pages, social media, communities, CRM, affiliate materials and promotional placements, including localization and quality assurance.
3. Support day-to-day community presence and campaign activation across relevant platforms and streaming channels.

Monitor competitors, market trends, player sentiment and cultural nuances across priority GEOs and convert observations into actionable campaign recommendations.

Requirements

• 5+ years of hands-on digital marketing experience, including practical experience in iGaming, online casino, sportsbook or betting.
• Demonstrated delivery across at least two core channels - performance acquisition, affiliates, CRM/retention, content/SEO, social/community or influencer marketing - with working knowledge of the others.
• Strong understanding of the iGaming player funnel, including registration, FTD, deposits, conversion, retention, reactivation, bonuses and player value.
• Working knowledge of affiliate commercial models (CPA, RevShare and Hybrid), tracking links, postbacks, promo codes and traffic-quality considerations.
• Experience coordinating campaign briefs, creative production, localisation, landing pages, approvals, launch QA and external partners.
• Data-driven approach and confidence working with GA4 or comparable analytics, dashboards, attribution data and marketing unit economics.
• Good understanding of responsible-gambling, advertising, promotional and data-privacy controls applicable to player marketing.

Strong project-management and stakeholder-management skills, attention to detail and fluent written and spoken English.

Preferred Qualifications

• Experience with a crypto casino or sportsbook.
• Familiarity with CRM, affiliate, CMS, SEO, tag-management and BI tools relevant to iGaming.
• Experience supporting new-brand or multi-GEO launches in regulated or high-risk digital environments.
   

We Offer

• On-site work in Dubai, UAE.
• Relocation support where needed.
• A hands-on role supporting the full marketing function of an early-stage online crypto casino and sportsbook, with broad channel exposure, room to grow into a channel lead role.
• A competitive compensation package (discussed individually).