Social Media Manager

Social Media & PR Manager 

About Ferla Bikes

Ferla Bikes is a fast-growing U.S.-based company operating across two distinct divisions:

• Commercial Division: Providing entrepreneurs and corporations with innovative mobile business solutions.

• Family Division: Designing premium cargo bikes and electric bikes for families and everyday riders.

We are seeking an independent, open-minded, and highly motivated Social Media Manager to strengthen our digital presence, grow engaged communities, and support content strategy across both divisions.

This is a remote, full-time position for a creative and organized professional who understands both B2B and B2C marketing and knows how to turn brand stories into compelling, results-driven content.

Key Responsibilities

• Develop and execute social media strategies across Instagram, Facebook, LinkedIn, and Reddit.

• Grow and manage engaged communities across our social platforms.

• Lead LinkedIn content development, engagement, and account growth.

• Build and manage content calendars for both the Commercial and Family divisions.

• Work closely with the Marketing Director to plan content production days, campaigns, and creative workflows in advance.

• Prepare clear technical assignments, briefs, and deadlines for video editors and other creative team members.

• Create and adapt social media assets using Canva, Figma, and other marketing tools.

• Support paid social campaigns, with a strong focus on targeted advertising and retargeting.

• Assist with PR initiatives, media outreach, and brand storytelling.

• Schedule, publish, and monitor content while maintaining a consistent brand voice.

• Track performance, identify opportunities, and recommend improvements based on engagement and campaign results.

• Collaborate with leadership and cross-functional teams on product launches, promotions, and brand campaigns.

Required Qualifications

• Proven professional experience in social media management.

• Experience with both B2B and B2C marketing.

• Strong understanding of Instagram, Facebook, LinkedIn, and their respective audiences.

• Experience with targeted social media advertising, particularly retargeting campaigns.

• Proficiency in Canva and familiarity with Figma and modern marketing tools.

• Strong content-planning, project-management, and organizational skills.

• Ability to create clear creative briefs and technical assignments for editors.

• Ability to work independently, manage multiple priorities, and meet deadlines.

• Strong written and verbal communication skills in both English and Russian.

• Availability to work until at least 12pm Pacific Time.

• A portfolio must be submitted with the application.

Preferred Qualifications

• Proven success in targeted and retargeted campaigns on Meta.

• Proven success in growing and engaging audiences on LinkedIn.

• Experience managing or participating in Reddit communities.

• PR, media relations, or influencer outreach experience.

• Experience coordinating content shoots and post-production workflows.

• Familiarity with performance reporting and social media analytics.

What We’re Looking For

The ideal candidate is proactive, creative, detail-oriented, and comfortable taking ownership. You should be able to think strategically while also managing day-to-day execution: from planning content and briefing editors to publishing posts, engaging with the community, and supporting retargeting campaigns.