Meta Performance Growth Lead (White Nutra)

We are a recruitment agency partnering with AdAstra to hire a Meta Performance Growth Lead.

AdAstra is an established performance marketing holding with nine years of experience scaling digital businesses. The company is now building a new White Nutra / telehealth vertical for the US market and is looking for a hands-on leader who can launch and scale the business, then build and manage a team around it.

This is not a traditional hands-off Head role. Initially, you will be expected to work directly with Meta campaigns, test hypotheses, and build effective funnels. As the vertical grows, you will take ownership of the team, processes, and overall growth strategy.

Responsibilities:

• Launch and scale Meta campaigns in the US market.
• Build multi-step funnels and analyze the entire customer journey.
• Create a structured testing process: hypothesis → creative → launch → analysis → iteration → scaling.
• Identify why specific creatives succeed or fail at the angle, hook, claim, format, and offer levels.
• Connect Meta performance with CAC, CVR, AOV/LTV, payback, and conversion quality.
• Prepare clear, performance-driven briefs for designers, copywriters, video editors, and UGC creators.
• Build internal processes, hire specialists, and manage the acquisition team.
• Develop the long-term strategy for scaling the White Nutra vertical.

What we are looking for:

• Hands-on experience in White Nutra.
• Deep expertise in Meta as the primary acquisition channel.
• Experience personally managing meaningful advertising budgets.
• Strong understanding of direct response, creative strategy, and high-volume testing.
• Ability to analyze full-funnel economics rather than relying solely on Ads Manager metrics.
• Previous leadership and process-building experience.
• Strong strategic and analytical thinking.
• Willingness to personally launch and manage campaigns during the initial stage.
• Fluency in English and Russian.

Nice to have:

• Experience with the US market.
• Background in telehealth, digital health, supplements, nutrition, weight loss, or another regulated category.
• Understanding of compliance requirements and advertising claim restrictions.
• Experience launching a new business vertical or acquisition function from scratch.

What AdAstra offers:

• Established technical, analytical, and creative infrastructure.
• Strong offers and substantial financial resources for scaling.
• Support from technical, design, and other cross-functional teams.
• The autonomy to build your own processes and team.
• B2B contract.
• The opportunity to lead the entire vertical, grow into a COO/CEO role, and potentially become a partner with a direct share in the division’s profits.

Hiring process: interview, test assignment, possible test campaign launch, and job offer.