Inbound and Performance Marketing Manager (DACH and US Markets)

Company: Scalors GmbH — IT nearshoring, IT recruiting and custom software development, based in Achim (near Bremen), Germany, with a US entity (Scalors Inc.)
Engagement type: contract-based collaboration (B2B), long-term partnership intended
Duration: starting with a 3-month initial phase — we are looking for a long-term partner
Workload: approx. 8–10 hours per week to start, with room to grow
Location: 100% remote — candidates working from Ukraine are explicitly welcome
Markets: DACH region (Germany, Austria, Switzerland) and the United States
Start: as soon as possible
Working language: English (German is a plus, not a requirement)

About the engagement
We are looking for someone to take ownership of our online marketing — first for our paid campaigns, then step by step for our wider inbound marketing across both the DACH region and the US market.
We deliberately start with a clearly scoped three-month phase so both sides can see how the collaboration works. Our intention, however, is not a one-off project: we want someone who stays with us, knows our accounts and our positioning, and grows into the role of our long-term marketing partner as the scope and budget expand.
This is a hands-on role, not strategy-only. You will work directly in our analytics, tag management and ad accounts, fix what is not working, and build a clean, measurable setup we can keep running. You will report directly to management and work independently with minimal supervision. We value clear documentation and short, concrete status updates over long meetings.

Your responsibilities
Phase 1 — the first three months
1. Analytics integration and optimization

• Audit our current analytics setup (GA4, Google Search Console, website data layer) and document gaps.
• Implement or repair event and conversion tracking across our websites and landing pages.
• Ensure a clean, consistent data layer and reliable attribution across markets.
• Set up dashboards and reports that make performance readable for management.

2. Paid search management and Google Tag Manager optimization

• Manage, restructure and optimize our Google Ads accounts (campaigns, ad groups, keywords, negatives, bidding).
• Set up and run Microsoft Advertising (Bing Ads) campaigns — particularly relevant for B2B decision-makers in the US market.
• Clean up and restructure our Google Tag Manager container: tags, triggers, variables, naming conventions.
• Implement conversion tracking and enhanced conversions correctly end-to-end.
• Ongoing budget monitoring and performance optimization across both platforms.

3. LinkedIn advertising

• Plan, set up and manage LinkedIn Ads campaigns for our B2B services across DACH and the US.
• Build and maintain audience segments (job titles, company size, industries, matched audiences).
• Run lead gen forms, sponsored content and retargeting, and measure them properly.
• Implement and maintain the LinkedIn Insight Tag and conversion tracking.

4. Conversion optimization

• Analyze user journeys and identify drop-off points across our funnels.
• Recommend and implement concrete improvements to landing pages, forms and calls to action.
• Define and run A/B tests where traffic volume supports them.
• Prioritize measures by expected impact versus effort.

5. Campaign setup and cross-channel tracking

• Plan and set up campaigns for our service lines (IT nearshoring, IT recruiting, custom software development, AI consulting, cybersecurity).
• Design and implement the tracking concept for all channels in use, including Meta (Pixel / Conversions API) where relevant.
• Ensure cross-channel campaign data is comparable and attributable in one place.

• Define KPIs and success criteria before launch.

   

Beyond the first phase — where this role is going

Depending on how the collaboration develops, we want to hand over further inbound marketing channels, for example:

• SEO and content marketing for both markets.
• Landing page and website conversion strategy.
• Email marketing and lead nurturing.
• Marketing automation and CRM-side lead handling.
• Organic social media and employer branding content.
• Market-specific campaign strategy for the US alongside DACH.

We do not expect one person to be equally strong in all of these on day one. We do expect you to tell us honestly where your strengths are and where we would need to add support.

Deliverables for the first three months

• A documented audit of the initial analytics, GTM and ad account setup, including findings and actions taken.
• A clean, documented GTM container and a working, verified conversion tracking setup.
• Restructured and actively optimized Google Ads campaigns with reported performance development.
• A LinkedIn Ads campaign structure live and measured.
• A Bing Ads setup assessed and, where it makes sense, live for the US market.
• A tracking concept covering all channels in use, documented so our team can maintain it.
• A prioritized list of conversion optimization measures — implemented where in scope, documented where not.

• A proposal for which inbound channels to build out next, with an effort estimate.

   

What you bring
Required

• Proven, demonstrable experience running online marketing for B2B companies — please reference concrete projects.
• Strong hands-on expertise in Google Analytics 4, Google Tag Manager and Google Ads.
• Practical LinkedIn Ads experience in a B2B context — campaign setup, audience building, lead gen forms, Insight Tag.
• Practical Microsoft Advertising (Bing Ads)experience — account setup, campaign management, conversion tracking.
• Solid understanding of conversion tracking, attribution and data layer implementation.
• Practical experience with conversion rate optimization and A/B testing.
• Working knowledge of GDPR-compliant tracking (consent management, Google Consent. Mode) — mandatory for the European market; awareness of the Swiss revDSG is a plus.
• Ability to work independently, set your own priorities and communicate results clearly in English.

• Reliable remote working setup and availability for occasional calls during CET/CEST business hours

   

Nice to have

• Experience marketing IT, software development or recruiting services.
• Experience running campaigns in both European and US markets.
• SEO and content marketing experience.
• Meta Ads experience.
• Marketing automation / email marketing experience (e.g. HubSpot or comparable).
• Server-side tagging experience.
• Basic HTML/JavaScript skills for implementing tracking without developer support.
• German language skills
   

What we offer

• A long-term perspective: we are looking for a partner, not a one-off project.
• A realistic starting workload that fits alongside your other clients, with room to grow as scope and budget expand.
• Full ownership of the online marketing area — you decide how it is set up, we do not micromanage.
• Two markets to work with: an established DACH business and a growing US entity.
• Direct contact with management, short decision paths, no committee approvals.
• Fully remote collaboration, flexible hours, no fixed office presence.
• A German company with an established nearshoring model and long-standing experience working with distributed teams, including in Ukraine.
   

How to apply
Please send us:

1. A short overview of your relevant experience (CV or profile link).
2. Two or three concrete project examples covering analytics, paid campaigns and conversion optimization — including the results you achieved.
3. A clear statement of which of the channels listed above you have run yourself, and which you have not.
4. Your availability and possible start date.
5. Please also include a brief answer to this question in your application: What would be the first thing you check when taking over an existing GA4 and Google Tag Manager setup you have never seen before?