Creative Marketer

About the company

SaaS product, profitable, growth stage. A small American-Ukrainian product team, have few data retrieval services (e.g. VIN lookup) and several psychological tests, quizzes. Working with the US and EU market.

Key Responsibilities

• Develop creative concepts, hooks, and ad angles for paid channels (Meta, Google, Quora, OpenAI Ads)
• Write and optimize copy for quiz-funnels (questions, pre-landers, result screens)
• Write copy for data-retrieval landing pages (value prop, trust elements, CTAs)
• Track competitors and build a swipe file (via tools like Foreplay/AdSpy or similar)
• Brief the designer on creative concepts before visual production
• Build A/B test hypotheses with the performance marketer, analyze CTR, hook rate, CPA and iterate
• Optional: copy for retention (email/push)

Requirements

• 1.5–3+ years in performance/direct-response marketing
• Portfolio of creatives/copy with real performance metrics, not just visuals
• Understanding of quiz-funnel and subscription mechanics (trial, upsell, churn) - a plus if from this niche
• Strong sense of current ad formats (UGC, VSL, static, carousels)
• Basic grasp of unit economics (CPA, ROAS, LTV)
• Native/fluent English copywriting (for US/EN market)
• Data-driven mindset — willing to kill ideas that don't test well
• Experience with AI tools for creative/copy generation
• English B2+

Nice to have

• Background in "utility + subscription" niches (VIN check, property lookup, IQ tests, similar quiz apps)

Conditions

• Fully remote setting
• Corporate devices (laptop, power station)
• Unlimited PTO (paid time off) policy
• Udemy courses