Paid Ads Specialist

About the product

We’re building Rendi, a mobile app for language learning. The core idea is that the lessons are connected into a single story with recurring characters: the main character, a little star named Rendi, finds herself in a world of differently shaped figures, where she has to learn their language and understand how they live. The learning experience is structured like a text-based visual novel: every grammar or vocabulary topic emerges from Rendi’s interactions with the characters. The lessons combine explanations, exercises, and practice, including AI-powered activities.

What we’re promoting

We are launching paid user acquisition for Rendi. The main channels are Meta (Instagram / Facebook) and TikTok, followed by Google and Apple Search Ads. The goal is app installs and waitlist sign-ups in European markets, primarily among expats. We discuss the creatives (UGC videos, static ads) together and produce them in-house.

What you’ll do

• Set up and manage advertising campaigns in Meta Ads and TikTok Ads (later - Google / Apple Search Ads)
• Build and test combinations of audiences, creatives, and offers
• Run campaigns for app installs, waitlist sign-ups, and leads
• Run A/B tests, scale what works, and cut what doesn’t
• Track the metrics that matter (CPI, CPA, CTR, ROAS) and keep clear reporting
• Work with the team to verify tracking (Meta Pixel / CAPI, events, attribution)

We’ll work well together if you

• Have independently launched and managed campaigns in Meta Ads and TikTok Ads (mobile apps / subscriptions are a big plus)
• Understand the funnel and unit economics: CPI / CPA / ROAS, payback, impact on LTV
• Make data-driven decisions
• Familiar with app tracking (Meta CAPI, MMPs such as AppsFlyer / Adjust are a plus)
• Understand the specifics of advertising in European / English-speaking markets

Terms

• Remote, project-based / part-time
• Work directly with the founder and the team's marketer
• Budgets and compensation - negotiable

How to apply

Send a short introduction about yourself + 2-3 case studies with numbers: what the project was, which platform, the scale of the budget, what the metrics were, and how you moved them.