Senior Facebook media buyer

We are an international iGaming product company that has been growing steadily for over three years with a strong in-house team. During this time, we have not only strengthened our product but also built flexible processes that support sustainable business growth and scaling.
 

We are now expanding our media buying team and looking for a Senior Facebook Media Buyer who can do more than just launch campaigns. We need someone who can independently build acquisition strategies, systematically test and scale winning setups, and understand how traffic quality directly impacts product economics.

🧩 Your Responsibilities

• Launch, optimize, and scale Facebook advertising campaigns;
• Generate and test new ad setups, funnels, approaches, GEOs, and hypotheses while keeping track of market trends;
• Analyze campaign performance, work with reporting, and make data-driven decisions;
• Optimize traffic flows to improve profitability and maintain stable ROI across both internal products and external offers;
• Develop acquisition strategies based on GEOs, offers, traffic sources, creative formats, and scaling opportunities;
• Build and optimize creative testing pipelines, develop new angles, and analyze test results;
• Analyze the full acquisition funnel and key business metrics;
• Use AI tools for analytics, research, hypothesis generation, creative development, and automation of routine tasks;
• Work closely with the team to improve overall acquisition performance;
• Share expertise and mentor Junior / Middle Media Buyers.
   

❇️ What We're Looking For

• 2+ years of experience as a Senior Facebook Media Buyer in iGaming;
• Recent successful cases from the last 3–5 months, with the ability to demonstrate and verify results;
• Consistent controlled daily spend of $2,500–3,000+;
• Proven experience scaling campaigns and managing significant budgets without critical ROI deterioration;
• Strong initiative and the ability to independently identify growth opportunities and launch new hypotheses;
• Deep understanding of performance marketing, traffic acquisition, testing, and optimization principles;
• Experience using AI tools for analytics, research, creative generation, hypothesis development, and workflow automation;
• Strong understanding of key business metrics: FTD, CPA, ROI / ROAS, LTV, retention, payback, and margin;
• Experience building acquisition strategies across GEOs, offers, traffic sources, creative formats, and scaling stages;
• Strong expertise in creative testing, including angle development, testing pipelines, and performance analysis;
• Understanding of the technical acquisition infrastructure: accounts, account farming, agencies, domains, trackers, cloaking, and CAPI;
• Strong understanding of product economics and how traffic quality impacts P&L and long-term profitability;
• Experience mentoring Junior / Middle Media Buyers and willingness to share expertise with the team;
• High level of autonomy, ownership, and structured thinking;
• Ability to quickly adapt acquisition strategies to changes in Meta, the market, and the competitive landscape.
   

✳️ What We Offer

• Competitive compensation with regular reviews based on your professional growth and contribution to the team's results;
• Fully remote work with a flexible start to your working day — we focus on results, not hours online;
• Paid vacation, sick leave, public holidays, and additional days off;
• The opportunity to work in a strong product team where you can influence acquisition strategy, test new approaches, and directly see the impact of your work on the business;
• Support from an experienced manager, knowledge sharing within the team, and opportunities to grow both as an expert and a mentor.
   

🙌 Culture Wallet — Your Flexible Benefits Budget

We give you the freedom to invest in what matters most to you:

• A personal budget for sports, education, healthcare, hobbies, and more — the amount grows with your level and tenure;
• A welcome bonus after successfully completing your probation period — use it to settle in comfortably or invest in your development;
• A birthday bonus added to your Wallet;
• Spot bonuses from your manager for outstanding results and meaningful contributions to the product.