Senior SEO Specialist

Role

We are looking for a hands-on Senior SEO Specialist to own organic growth for Dokport, a Finnish digital healthcare platform.

This is a broad SEO role covering technical SEO, on-page SEO, content strategy, link building, website authority, and international SEO. We are looking for someone who understands the full SEO picture, not only content production.

You will be responsible for identifying opportunities, building the strategy, and executing or coordinating the work needed to grow qualified organic traffic and patient acquisition.

Responsibilities

• Build and execute Dokport’s overall SEO strategy
• Identify growth opportunities across technical, on-page, content, and off-page SEO
• Conduct keyword, competitor, search-intent, and backlink research
• Optimize service pages, landing pages, metadata, internal linking, and website structure
• Develop SEO content strategy and briefs based on search demand and commercial opportunities
• Manage technical SEO, including crawling, indexing, canonicals, sitemaps, redirects, structured data, and website performance
• Build website authority through link building, outreach, partnerships, link reclamation, and other relevant methods
• Analyse competitors’ backlink profiles and identify new opportunities
• Manage multilingual and international SEO
• Work closely with developers, healthcare professionals, and content creators
• Ensure health-related content is accurate, trustworthy, and appropriate for a regulated healthcare environment
• Track rankings, organic traffic, backlinks, conversions, consultations, and revenue
• Continuously test and improve organic landing-page performance
• Monitor changes in search, including AI search and GEO

Requirements

• Strong hands-on experience across technical SEO, on-page SEO, content SEO, and off-page SEO
• Strong understanding of link building and website authority growth
• Experience with keyword, competitor, backlink, and search-intent research
• Strong technical SEO knowledge
• Ability to work effectively with developers
• Experience growing organic traffic, leads, customers, or revenue
• Experience with tools such as Google Search Console, GA4, Ahrefs, Semrush, Screaming Frog, or similar
• Experience with multilingual or international SEO
• Ability to independently identify priorities and execute
• Strong English communication skills

Preferred

• Experience in healthcare, telemedicine, finance, insurance, or another regulated industry
• Understanding of medical / YMYL SEO
• Familiarity with AI search / GEO
• Experience connecting SEO work to business outcomes such as leads, consultations, revenue, or CAC

What We Offer

• Full ownership of Dokport’s organic-growth strategy
• Broad responsibility across all major areas of SEO
• Direct impact on patient acquisition and company growth
• Close collaboration with founders, developers, and healthcare professionals
• Flexible working setup
• Competitive salary or contractor rate, depending on experience and engagement model