Finance Manager / Financial Controller - DTC Brand

We are looking for a highly analytical and detail-oriented Finance Manager / Financial Controller to join our growing DTC brand.

This is a hands-on role for someone who can take ownership of the company's financial operations - from collecting and reconciling financial data to building financial models, monitoring cash flow, analyzing profitability, and helping management make data-driven decisions.

Responsibilities

Financial Operations & Reconciliation

• Collect and consolidate financial data from different sources, platforms, departments, and payment providers
• Reconcile internal financial data with actual transactions across company bank accounts
• Match payments, invoices, expenses, refunds, fees, and other transactions
• Identify and investigate discrepancies between reported and actual financial data
• Maintain accurate and up-to-date financial records
• Monitor company expenses and identify unusual or unnecessary costs

Financial Reporting & Management

• Build and maintain financial dashboards and reporting tables from scratch
• Prepare weekly and monthly financial reports
• Track revenue, expenses, gross profit, net profit, margins, and other key financial metrics
• Monitor and analyze cash flow across the business
• Prepare cash flow forecasts and identify potential cash shortages or excess liquidity
• Track accounts payable and upcoming financial obligations
• Provide management with clear financial insights and recommendations

Business & Project Analysis

• Calculate profitability and ROI of individual projects, products, channels, and initiatives
• Analyze project payback periods and unit economics
• Calculate and monitor contribution margins and operating margins
• Analyze the financial performance of different business activities and identify areas for improvement
• Build financial models to evaluate new projects and business opportunities
• Support management in making investment and resource allocation decisions

Process & Financial System Development

• Establish structured financial reporting and reconciliation processes
• Create and maintain financial models and forecasting tools
• Improve the company's financial data structure and reporting methodology
• Develop processes to ensure that all financial transactions are properly tracked and accounted for
• Automate financial reporting where possible

Requirements

• 3+ years of experience in finance, financial controlling, FP&A, accounting, or a similar analytical role
• Strong understanding of financial statements, cash flow, profitability, margins, and ROI
• Strong Excel / Google Sheets skills and ability to build financial models from scratch
• Experience with bank reconciliation and transaction-level financial analysis
• Strong analytical and problem-solving skills
• Excellent attention to detail
• Ability to work independently and take full ownership of financial processes
• Ability to work with large datasets and multiple financial sources
• Good English — B2+ level
• Experience working in an international company or e-commerce/DTC environment

Would be a strong plus

• Experience with DTC / e-commerce businesses
• Experience with Shopify or similar e-commerce platforms
• Experience with multiple payment processors, PSPs, and bank accounts
• Experience with international transactions and multiple currencies
• Experience with QuickBooks, Xero, NetSuite, or similar accounting/ERP systems
• Experience with financial planning and analysis (FP&A)
• Understanding of payment processing fees, refunds, chargebacks, and payment provider settlements
• Experience building management dashboards and financial reporting systems

What We Offer

• Remote position
• Flexible working hours
• Competitive salary based on experience
• Opportunity to join a growing international DTC business
• High level of ownership and autonomy
• Direct impact on business financial decisions
• Long-term cooperation and career growth opportunities