Product Marketing Manager

PayDo, a leading Electronic Money Institution (EMI) authorised by the FCA in the UK, FINTRAC in Canada, and MFSA in Malta, operates in 140 countries and over 25 industries. Offering multicurrency IBANs, merchant solutions and mass payment options, PayDo provides premium and convenient payment services. With all features available through one platform and contract, PayDo is a preferred solution for local and international payments.

We are looking for an experienced Product Marketing Manager to drive growth and brand positioning across global fintech markets. This role blends strategy and execution — from designing lead generation campaigns to shaping PayDo’s product narrative and client acquisition funnels. The ideal candidate combines analytical thinking with creative experimentation and understands how to turn complex payment products into simple, compelling messages that convert.

Responsibilities

• Develop and execute B2B marketing strategies to attract and convert target audiences across channels (LinkedIn, Google, X/Twitter, affiliates, etc)
• Build and optimise marketing funnels from first touch to onboarding and retention
• Create, test, and scale growth campaigns through content, partnerships, niche events, and remarketing
• Collaborate closely with product, design, and sales teams to align messaging, improve conversion, and support go-to-market initiatives
• Manage marketing analytics, tracking, and attribution (Keitaro, GA4, CAPI, etc.) to evaluate performance and ROI
• Conduct market and competitor research to refine positioning and messaging within the fintech and payments landscape
  
   

Requirements

• 3+ years of experience in performance or product marketing (ideally in fintech, EMI, or payments)
• Proven expertise in B2B lead generation, conversion optimisation, and CRM-based nurturing
• Strong creative and analytical mindset — able to test fast, iterate, and scale what works
• Excellent copywriting and communication skills — capable of simplifying complex financial concepts
• Ability to work independently within a lean, distributed team and manage multiple priorities

• Understanding of product-led sales and the ability to align marketing efforts with the sales process

   

Nice to Have

• Experience with affiliate marketing, funnels, and conversion tracking tools
• Understanding of regulatory and compliance aspects in fintech

• Strong storytelling or brand-building experience

   

We work in a result-driven culture. You will fit in if you:

• Own your work with no excuses.
• Take initiative and act before being told.
• Deliver results that make a real impact.

• Solve problems quickly with practical solutions.

   

What we offer:

• Annual Learning & Development Budget – invest in your growth with dedicated funds for courses, training, and certifications.
• Regular Performance Reviews Based on KPIs – for your professional growth.
• Transparent career growth – with opportunities to achieve Lead roles within 1 year, Head roles in 2 years, and even C-level within 4 years, based on exceptional performance.
• Innovation Financial Rewards – share your ideas through our PayDo Ideas Hub and earn extra bonuses.

• Flexible Payout Options – PE accounts or popular e-wallets.

   

Become part of a global team redefining FinTech. Your expertise, passion, and ideas will shape the future of payments with PayDo!