Lead Brand and Community Manager

Coinask.ai is a B2C AI SaaS product at the intersection of AI, Crypto, and FinTech.

We are looking for a hands-on Lead Brand & Community Manager who will take ownership of brand narrative, communication strategy, community, and the KOL direction.
 

This is not a "content-plan" role. 
You will shape how Coinask sounds, looks, and is perceived by its audience, build trust in the product, grow the community, and scale the brand through content, social media, and creator partnerships.
 

Briefly about the role

At Coinask, trust directly affects how users perceive the product, interact with it, and decide whether to use it.

Your task is to build a strong public voice for Coinask and turn it into a systematic growth engine through:

Brand → Content → Community → KOLs → Audience Insights
 

You will work closely with Marketing, Growth Product, Design, and Product, turning audience insights into strong communications, content, and product insights.
 

Your responsibilities

• Brand Narrative & Communication Strategy: build and develop Coinask's communication strategy, define the Tone of Voice and key messaging pillars, and be able to translate complex AI, crypto, and financial concepts into simple, clear, and engaging communication.
• Founder & Team Branding: help key team members (Founders, C-level) develop their personal profiles on social media (Twitter/LinkedIn), prepare drafts for them, and coordinate joint announcements and brand communications (employee advocacy).
• Content & Social Media: own content strategy and hands-on execution — from expert threads and social content to email communications and long-form content.
• Community Building: launch, grow, and moderate the community on Discord/Telegram, build engagement, work with feedback, and turn active users into brand advocates.
• PR & External Communications: develop Coinask's external communications, work with relevant media and information platforms, prepare PR initiatives around key launches, products, and company news.
• KOL & Creator Partnerships: find, onboard, and develop relationships with crypto/fintech KOLs and creators, test partnership and referral mechanics, and scale the ones that deliver results.
• Brand & Community Insights: track engagement, sentiment, and audience needs, identify recurring insights, and pass them on to Product and Marketing to improve the product and communications.
• Work with AI tools for research, ideation, content production, repurposing, and performance analysis, while maintaining quality, tone of voice, and brand integrity.
   

What we expect from you

• Experience in a role such as Head of Brand, Communications, Brand Lead, Community Manager, Content Lead, or Product Marketing Manager with a strong brand/community focus in Web3, Crypto, FinTech, or B2C SaaS.
• Ability to independently build brand narrative, communication strategy, and Tone of Voice.
• Strong hands-on experience in content and social media, particularly Twitter/X, Reddit, Meta, and LinkedIn.
• Practical experience working with KOLs/creators and understanding of referral/affiliate partnership mechanics.
• Fluent English and a good feel for the culture, tone, memes, and language of the Western crypto/tech audience.
• Ability to turn business goals and user insights into concrete communication hypotheses and test them quickly.
• Strong critical thinking, high autonomy, and ownership.
• Ready not only to define strategy but also to write, launch, test, and improve content yourself.
• Comfortable working in a fast-paced environment with a high level of uncertainty and constant experimentation.
   

Nice to have

• Experience with AI products / AI-native SaaS.
• Strong background in Crypto/FinTech/Web3.
• Experience launching and growing a community from scratch.
• Experience building creator/KOL programs.
• Understanding of algorithmic content distribution and growth mechanics on Twitter/X, Reddit, Meta, and LinkedIn.
   

How we work

We are an AI-native team.

For us, AI is not a separate skill on a resume but part of the daily workflow. You won't have a large staff of writers — we expect you to use AI to multiply the speed of research, ideation, content production, and repurposing without losing quality or meaning.

We value speed, autonomy, and the ability to move quickly from idea to test.

Think → Create → Publish → Learn → Iterate

You will have the freedom to build the brand function, but you will also carry responsibility for its real impact.

This role is for you if you are looking for

• The opportunity to build a brand practically from scratch. Coinask is at a stage where Brand & Community can become one of the key drivers of trust and organic growth.
• Real influence on the product. Your insights from the community and the market will feed directly into Product and Marketing.
• An AI-native environment. We use AI not as a separate tool but as part of the daily workflow.
• Hands-on ownership. You won't just be assigning tasks to a team — we expect you to create, launch, and test communications yourself.
• High speed and autonomy. Minimal unnecessary bureaucracy, a short cycle from idea to publication and feedback.
• Room for experimentation. We are open to new formats, channels, creators, and community mechanics.
   

If you want not just to run social media accounts, but to build a strong brand, community, and voice for a new AI product, we'd be glad to meet you.