Senior/Lead SEO Specialist

Let’s Start With a Hello
We’re looking for a Senior / Lead SEO Specialist to build and scale SEO across several iGaming, betting, and review projects.
The main goal is simple: grow qualified organic traffic and FTD, primarily across Tier 1 and Tier 2 markets.
We’re looking for someone who can build a strategy, break it down into actionable tasks, execute it hands-on, and take responsibility for the result.

What You’ll Be Doing

• Build and execute SEO strategies across multiple projects.
• Break strategy into clear tasks, prioritize them, and drive execution to completion.
• Grow organic traffic and FTD, primarily in Tier 1 and Tier 2 markets.
• Scale traffic across site networks and other emerging SEO opportunities.
• Audit partner websites and provide actionable recommendations for the marketing team.
• Optimize site structure, content, meta tags, landing pages, and internal linking.
• Collect, manually analyze, and cluster semantic cores; prioritize pages and opportunities.
• Analyze competitors and identify what actually works in the SERPs.
• Integrate GEO into existing SEO processes.
• Build clear reporting around KPIs, traffic, rankings, conversions, FTD and RDT.
• Run link building: crowd, manual outreach, webmaster communication, placement control, and indexing checks.
• Work with Google Sheets and Looker Studio for reporting and analytics.
• Crawl websites using Screaming Frog or similar tools, identify technical issues, and control fixes.
• Test and apply approaches that currently work in competitive SEO: expired domains, parasite SEO, and similar tactics.

What We’re Looking For

• 3+ years of SEO experience in iGaming.
• Hands-on experience with review websites.
• Strong advantage: experience with betting and an interest in sports.
• Solid SEO cases from the last 12 months.
• Ability to build a strategy, break it into tasks, and deliver results independently.
• Strong hands-on experience with Screaming Frog or similar crawling tools.
• Understanding of the gambling niche, its specifics, and SEO risks.
• English B1+ — enough to communicate with webmasters and handle outreach.
• High level of autonomy, ownership, and responsibility for results.

Nice to Have

• Experience with AI tools and SEO automation.
• Experience with affiliate projects, site networks, and domain migrations.
• Experience recovering projects from penalties/filters or executing fast domain migrations.
• Experience with emerging and experimental SEO approaches.

What’s In It for You

• Competitive compensation based on experience and results.
• Fully remote work, 10:00–19:00.
• Work with international iGaming and betting projects.
• High level of autonomy and direct impact on SEO and business metrics.
• Opportunity to work with competitive Tier 1 and Tier 2 markets.
• Modern SEO stack and AI tools.
• Growth toward SEO Lead / Head of SEO.

Let’s Wrap It Up
If you’re a hands-on SEO who knows how to build strategy, execute it, find what works, and turn organic traffic into FTDs, we’d love to hear from you.
Show us what you’ve built — and let’s grow it further.