Marketing Manager

About the Company

We are an international fintech project preparing to launch a new digital service in the consumer lending sector in the South African market. The project brings together an international team and modern technological solutions, with a focus on creating a fast, convenient, and fully digital financial product.

We are currently building a local team and are looking for a Marketing Manager who will be responsible for the launch and further development of the project’s marketing function in South Africa.
 

Key Responsibilities

• Develop and implement a marketing strategy for the launch and further development of the company.
• Plan and implement campaigns to attract new customers.
• Launch, manage, and optimize paid advertising on Google, Meta, and other relevant channels.
• Develop the company’s presence on social media.
• Identify and test new customer acquisition channels.
• Plan and coordinate marketing campaigns.
• Work with marketing agencies, designers, copywriters, and other external contractors.
• Participate in the preparation of advertising materials, content, and landing pages.
• Analyze the effectiveness of advertising campaigns, customer acquisition costs, conversion rates, and return on marketing spend.
• Analyze and optimize the customer journey from the first interaction with advertising to obtaining the product.
• Analyze competitors, target audiences, and the online lending market in South Africa.
• Develop the brand and ensure a consistent company communication style.
• Work closely with the product, information technology, call center, and management teams.
• Monitor the compliance of advertising materials with regulatory requirements.
• Prepare regular analytics and reports on marketing performance.
   

Requirements

• At least 3 years of experience in digital marketing.
• Practical experience in customer acquisition through digital advertising channels.
• Experience with Google Ads, Meta Ads, Google Analytics, and other marketing tools.
• Setting up Google account dashboards.
• Analyzing and setting optimal offers for Affiliates and monitoring them.
• Understanding of the principles of building and optimizing a customer acquisition funnel.
• Experience managing advertising budgets.
• Ability to analyze advertising campaign results and make data-driven decisions.
• Strong analytical and organizational skills.
• High level of English proficiency.
   

Will Be an Advantage

• Experience working in fintech companies.
• Experience in consumer or short-term lending.
• Experience working in financial companies.
• Experience acquiring a large number of customers in the B2C segment.
• Experience launching a new product or brand from scratch.
• Knowledge of the South African market and local customer acquisition channels.
   

We Offer

• Participation in a new fintech project at the launch stage.
• The opportunity to build the company’s marketing function practically from scratch.
• Direct involvement in shaping the company’s market entry strategy.

• A high level of independence and the opportunity to influence marketing decisions.