Creative Lead

We're looking for a Creative Manager who will be responsible for producing ad creatives that bring high-quality users into the product. This isn't a "picture designer" role — it's someone who thinks through the funnel: from hypothesis and offer all the way to CTR, CPI/CAC, and post-install/post-registration retention metrics.
 

Responsibilities:

• Generate and test creative hypotheses for paid channels (Meta Ads, TikTok Ads, Google Ads, etc.)
• Develop static and video creatives, UGC formats, and product demos tailored to different audience segments
• Craft offers and USPs around the product's core advantages: speed (lessons in minutes, not hours), hands-on practice on real projects, monetizable outcomes
• Analyze creative performance metrics (CTR, CPI/CAC, hook rate, trial/subscription conversion) in collaboration with performance marketers
• Run A/B tests on creatives, draw conclusions, and iterate
• Monitor trends in performance creatives for EdTech/AI products and track competitors in the niche
• Collaborate with the design team, copywriters, and media buyers.
  
  Requirements:
• 1.5–2+ years of experience as a creative or performance marketer
• Understanding of user acquisition unit economics (CPI, CAC, LTV, ROAS)
• Hands-on experience creating creatives for Meta/TikTok/Google Ads (strong creative intuition + real examples to show)
• Ability to work with data: draw conclusions from metrics, not just make things look good
• Basic skills in Figma/Canva or the ability to brief designers effectively
• English at Intermediate level or above (we work with international markets)
• Nice to Have
• Experience in EdTech / AI products / mobile subscription apps
• Experience creating demo content that shows the product in action (screen recordings, UGC reviews)
• Experience working with performance teams on products with high-frequency usage cycles (daily use, gamification, streaks).