Senior Email Marketing Manager

Role Overview

We are looking for a Senior Email Marketing Manager to own our newsletter portfolio, driving engagement, retention, deliverability, and revenue.

You will manage 7–10 newsletters, working closely with writers and designers to optimize content, subscriber experience, and commercial performance. This is an individual contributor role with the opportunity to build and lead a team as the portfolio grows.

Key Responsibilities

• Own the strategy, publishing, and optimization of multiple newsletters.
• Improve key performance metrics, including open rate, CTR, subscriber retention, and revenue.
• Optimize subject lines, content, layouts, CTAs, and publishing schedules.
• Develop subscriber lifecycle, segmentation, and re-engagement campaigns.
• Own email deliverability, including sender reputation, domain health, authentication (SPF, DKIM, DMARC), IP management, and inbox placement.
• Monitor list quality, suppression, and hygiene to maintain healthy databases.
• Optimize newsletter monetization through advertising, sponsorships, and affiliate placements.
• Conduct A/B tests and analyze campaign performance to improve results.
• Ensure all campaigns meet editorial, branding, and quality standards.
• Collaborate with writers, designers, and internal stakeholders to deliver high-quality newsletters.

• Build scalable processes, documentation, and reporting to support portfolio growth.

   

Requirements

Must Have

• 5+ years of experience in email marketing or newsletter management(managing email campaigns from 100 K each).
• Experience managing high-volume email programs or multiple newsletters.
• Strong understanding of email KPIs, segmentation, automation, and lifecycle marketing.
• Hands-on experience with email deliverability, sender reputation, authentication, and inbox placement.
• Experience optimizing newsletter engagement and monetization.
• Strong analytical, organizational, and project management skills.
• Excellent QA skills and attention to detail.
• Experience using AI tools to improve marketing workflows.
• English proficiency at C1 level or higher.

Nice to Have

• Experience with Beehiiv, Substack, Ghost, or similar email platforms.
• Experience with sponsorship, affiliate, or advertising monetization.
• Background in digital publishing or content-led growth.
• Familiarity with email validation tools such as NeverBounce or ZeroBounce.

We're looking for someone who:

• Takes ownership and works independently.
• Thinks strategically and makes data-driven decisions.
• Has a strong commercial mindset.
• Builds scalable processes and continuously improves them.
• Collaborates effectively across teams.
• Pays close attention to detail and quality.
• Thrives in a fast-paced environment.

What We Offer

Professional Growth

• International and multicultural environment.
• Career development opportunities.
• Learning resources and corporate library.
• Opportunity to work with a high-performing team.
• Access to modern tools and AI technologies.

Benefits

• Competitive salary.
• Performance bonuses.
• 21 paid vacation days.
• 14 paid sick leave days.
• Work-life balance.
• Team events and activities.

Working Environment

• Remote or hybrid work.
• Modern office in Warsaw.
• Complimentary snacks and drinks.
• Friendly and supportive team.

We Look Forward to Meeting You!

If you're passionate about building high-performing newsletters and driving measurable business growth through email marketing, we'd love to hear from you.