Middle Media Buyer - Google Ads Focus

About the Company
 

Celtara is a fast-growing Health & Wellness brand offering natural superfood-based, subscription-focused products that support gut health, liver health, immunity, and overall metabolism.
 

We operate on a D2C model via Shopify and work exclusively with the U.S. market.
 

We’re looking for a Media Buyer with strong Google Ads expertise who can drive performance, test and scale winning campaigns, and is interested in developing further in Meta Ads.

    Responsibilities
 

Plan, Launch & Optimize Campaigns

• Set up, manage, and optimize campaigns with a primary focus on Google Ads.
• Work with Search, Shopping, Performance Max, and other relevant Google campaign types.
• Test audiences, offers, creatives, and campaign approaches to improve performance.
• Gradually expand your work into Meta Ads and develop your expertise across both channels.
   

Work with Creatives

• Test video and static creatives and identify winning angles.
• Work closely with the Creative Strategist to improve and scale strong concepts.
   

Analytics & Reporting

• Monitor key performance metrics and identify opportunities for growth.
• Maintain clear reporting in Google Sheets and share insights with the team.
   

Scaling

• Identify high-performing campaigns, audiences, and creatives and scale them efficiently.
• Collaborate with marketing, creative, and product teams to find new growth opportunities.
  
  Requirements
   

Must-have

• 2+ years of experience as a Media Buyer.
• Strong hands-on experience with Google Ads, including campaign optimization and scaling.
• Experience working with D2C or e-commerce businesses, ideally with Shopify.
• Good understanding of performance marketing, customer acquisition, funnels, and key performance metrics.
• Strong analytical skills and ability to make decisions based on campaign and business performance.
• Experience with testing different approaches, audiences, offers, and creatives.
• Interest in developing and expanding your expertise in Meta Ads.
• Confident use of Google Sheets for reporting and analysis.
•  English (B1+) for daily communication and collaboration.
• Comfortable working with U.S. market hours. We’re especially interested in candidates who can shift their schedule to maintain overlap with the team until approximately 12 PM Los Angeles time.
   

     Nice-to-have
 

• Hands-on experience with Meta Ads.
• Experience with analytics and tracking tools such as GA4, Triple Whale, Elevar, or similar platforms.
• Experience in Health & Wellness, supplements, beauty, or natural products.
• Experience with subscription-based products.
• Understanding of creative analytics and experience collaborating with creative teams.
• Background in fast-growing D2C brands or startup environments.
  
  Soft Skills
   
• Attention to detail and fast decision-making.
• Strong organization and discipline.
• Adaptability in a dynamic environment.
• Excellent communication and teamwork.
• Proactive, initiative-driven mindset.

• Strong interest in testing, learning, and developing across different paid acquisition channels.
   

  What We Offer
   

• Competitive salary.
• Work within a high-performance marketing team.
• Direct impact on brand growth and strategy.
• Fast-paced environment with freedom to test and innovate.
• Career growth opportunities as the brand scales.
• Fully remote work.
• Flexible schedule, with the ability to adjust your working hours for regular overlap with the U.S. team