Growth Marketing Manager

About the role:

Intent Solutions Group is looking for a Growth Marketing Manager to join our team in Lviv. In this hands-on role, you’ll help turn marketing ideas into campaigns and content that build awareness, generate qualified B2B leads, and support pipeline growth for our software consultancy services.
You’ll work closely with our CMO, sales team, and copywriter while taking ownership of day-to-day execution. This role would suit a versatile marketer who enjoys combining strategy with practical delivery, testing new ideas, and turning rough inputs such as notes, calls, and early concepts into polished marketing materials.

Key Responsibilities:
Plan and execute B2B marketing campaigns across key channels, with a strong focus on LinkedIn and US-based audiences.

Adapt messaging and copy into LinkedIn posts, email sequences, landing pages, website updates, campaigns, and other marketing assets.

Create case studies and proof-based content from customer calls, recordings, and interviews.

Manage day-to-day digital marketing activities, including organic social media, paid campaigns, website content, lead nurturing, and performance tracking.

Use GenAI tools such as ChatGPT, Claude, Midjourney, or similar platforms to support content adaptation, campaign ideation, testing, reporting, and workflow automation.

Experiment with new approaches that improve marketing productivity and scale output without compromising quality.

Analyse campaign performance and share clear insights and recommendations with the CMO.

Collaborate with marketing and sales to keep campaigns aligned with business goals and pipeline priorities.

Support other initiatives, including event promotion, partnerships, and outbound campaigns.

Build and maintain target-account and contact lists for outreach to CTOs, venture capital firms, strategic partners, and other relevant audiences.

Requirements:
4–6+ years of hands-on B2B digital marketing experience, ideally within IT services, software development, SaaS, or technology consulting.

Experience delivering lead-generation and brand-awareness campaigns with measurable results.

Strong ownership and the ability to take work from an initial brief to a finished result with limited supervision.

Excellent written and spoken English, with the ability to create natural, professional content for US audiences.

Practical experience with LinkedIn, Google Analytics, email platforms, content management systems, SEO tools, and related marketing technology.

The ability to turn one idea or asset into effective content across several channels and formats.

Regular, practical use of GenAI tools to improve marketing productivity and streamline workflows.

An analytical, detail-oriented, and results-focused approach.

The ability to collaborate effectively while working independently.

You do not need to have used every tool listed above. We value relevant experience, sound judgement, curiosity, and the ability to learn quickly.

What we offer:

Meaningful ownership of marketing initiatives and visibility into their business impact.

Close collaboration with experienced marketing and business leaders.

An international team working with US-based clients and global technology companies.

Daily English-language communication in a supportive environment.

A hybrid working model with regular time in our Lviv office.

18 working days of paid vacation, 10 paid sick days, and Ukrainian public holidays.

If this role feels aligned with your experience and the kind of work you enjoy, we’d be happy to hear from you.