Outbound and Lead Generation Automation Lead/ Head of Lead Generation

About Softacom

Softacom is a world leader in legacy modernization with 18+ years of experience. We migrate software from Delphi and other legacy technologies to modern platforms, serving clients in finance, telecom, healthcare, and other industries. Most of our customers are in Europe, the US, and Australia.

Inside the company, we value openness, responsibility, and continuous professional growth, creating a supportive environment for our team.

About the role

We are looking for an Outbound & Lead Generation Automation Lead to join our team and take ownership of our outbound lead generation processes and their results.

This role combines strategic ownership with hands-on work. The main focus is on building, managing, and optimizing automated outreach campaigns across LinkedIn and email channels. You will actively use AI tools, improve existing workflows, and make our outbound processes more efficient and scalable.

This position is ideal for someone who can not only launch and manage campaigns, but also independently identify areas for improvement, propose solutions, implement them, and take responsibility for the results.

Responsibilities

• Take ownership of the outbound lead generation process and its results
• Develop and continuously improve the LinkedIn and email outreach approach
• Build, launch, and optimize automated outreach campaigns across LinkedIn and email channels
• Manage multiple LinkedIn accounts (20+) and monitor their health and performance
• Analyze campaign performance, identify bottlenecks, and implement improvements
• Use AI tools to automate repetitive tasks, improve personalization, and increase outreach efficiency
• Conduct A/B testing and continuously improve campaign performance
• Research and implement new tools, workflows, and automation approaches
• Build and maintain prospect databases
• Maintain and update lead information in CRM

Requirements

• 2+ years of experience in B2B Lead Generation, Outreach, SDR, or a similar role
• Experience building or significantly improving outbound lead generation processes, not only executing individual tasks
• Experience building and managing automated LinkedIn and email outreach campaigns
• Hands-on experience managing 10+ LinkedIn accounts simultaneously through one automated platform
• Hands-on experience with outreach automation tools such as Clay, Apollo, LinkedIn Sales Navigator, Instantly, Lemlist, Expandi, HeyReach, LinkedHelper, or similar platforms
• Active use of AI tools such as ChatGPT, Claude, Gemini, or similar in daily work
• Ability to analyze campaign performance, identify areas for improvement, and implement solutions independently
• Understanding of outreach automation and campaign optimization
• Experience working with HubSpot or another CRM
• Good written English

Nice to have

• Experience leading a lead generation or outbound function
• Experience with GTM automation or integrations between outreach platforms, CRM, and AI tools
• Understanding of email deliverability principles
• Understanding of domain warm-up and email infrastructure
• Experience in outsourcing or agency environments

What we offer

• Full-time remote position
• Flexible working hours
• International team
• Opportunity to take ownership of the outbound lead generation process and influence how it develops
• Opportunity to work with AI and automation-driven processes
• Possibility to improve your English