Softa.com

Softacom is a world leader in legacy modernization with 17+ years of experience. We migrate software from Delphi and other legacy technologies to modern platforms, serving clients in finance, telecom, healthcare and other industries. Most of our customers are in Europe, the US and Australia. Inside the company we value openness, responsibility and continuous professional growth, creating a supportive environment for our team.

We are looking for a Lead Generation Automation Specialist to join our team and help scale our outbound lead generation processes.

This role is focused on outreach automation, AI-driven workflows, and continuous optimization of lead generation activities across LinkedIn and email channels.

Responsibilities

• Build and maintain prospect databases
• Manage LinkedIn accounts and monitor account health
• Launch, manage, and optimize multichannel outreach campaigns (LinkedIn + email)
• Conduct A/B testing and improve campaign performance
• Use AI tools to increase efficiency, automate repetitive tasks, and improve lead generation processes
• Maintain and update lead information in CRM
• Research and implement new tools, workflows, and automation approaches

Requirements

• 1.5+ years of experience in B2B Lead Generation, Outreach, or a similar role
• Experience with LinkedIn and email outreach campaigns
• Experience with lead generation tools such as Clay, Apollo, LinkedIn Sales Navigator, Instantly, Lemlist, Expandi, or similar platforms
• Understanding of outreach automation and campaign optimization
• Active use of AI tools in daily work
• Experience working with HubSpot or another CRM
• Good written English

Nice to have

• Experience managing multiple LinkedIn accounts simultaneously
• Understanding of email deliverability principles
• Understanding of domain warm-up and email infrastructure
• Experience in outsourcing or agency environments

What we offer

• Full-time remote position
• Flexible working hours
• International team
• English language practice and communication
• Opportunity to work with AI and automation-driven processes