CRM/Retention Lead

Our client is a product-driven iGaming startup developing a new White Label product for a Tier-1 market.

The project is currently in the final stages of development ahead of launch, with a small core team already in place. We are now looking for a CRM/Retention Lead to take ownership of the CRM and retention function and contribute directly to the product’s growth from the early stages.
 

Key Responsibilities

• Develop and implement CRM and retention strategies for key Tier-1 markets.
• Own retention, reactivation, and LTV growth initiatives.
• Develop, launch, and optimize CRM campaigns across multiple communication channels.
• Build and optimize user segmentation, personalization, and automated communication flows.
• Develop and optimize CRM funnels and trigger-based communications throughout the user lifecycle.
• Track and analyze key CRM and business metrics, including Retention, LTV, ARPU, Conversion Rate, and other relevant KPIs.
• Analyze campaign performance, identify growth opportunities, and continuously optimize results.
• Collaborate closely with Product, Analytics, Marketing, VIP, and other teams.
• Develop CRM tools, processes, and best practices within the company.
• Take ownership of the CRM/Retention function and help shape the direction of the product.
   

Requirements

• Hands-on experience in iGaming is a must.
• Proven experience as a CRM Lead / CRM Manager / Retention Manager. 
• Strong understanding of CRM, Retention, and Lifecycle Marketing.
• Practical experience with user segmentation, trigger-based communications, personalization, and CRM funnels.
• Strong analytical skills and a data-driven approach to decision-making.
• Solid understanding of key metrics such as Retention, LTV, ARPU, Conversion Rate, and other CRM KPIs.
• Hands-on experience with CRM platforms and marketing automation tools.
• Strong ability to build and optimize CRM processes.
• Excellent communication and cross-functional collaboration skills.
• Ability to work independently, take ownership, and drive results.
   

What We Offer

• Office-based position in Limassol or fully remote.
• Competitive compensation paid in USDT.
• Paid vacation and sick leave.
• Opportunity to join a product at the pre-launch stage and directly contribute to its growth.
• High level of ownership and strategic influence.
• Opportunity to build and develop the CRM/Retention function from the ground up.
• Direct impact on product growth and company scaling.