Marketing Manager

Olive Systems & MakeHire.ai are looking for a hands-on Marketing Manager who will own and develop our B2B marketing across international markets.

We are looking for someone who can understand complex technology services and products, turn them into clear positioning and messaging, and build marketing activities that generate awareness, leads, and qualified sales opportunities.

This is not a role where you will only coordinate agencies or prepare marketing plans. We need someone who can think strategically and execute independently: research markets, create campaigns, write content, launch experiments, analyze results, and continuously improve what works.

Who We Are

You will work across two businesses: Olive Systems and MakeHire.ai.

Olive Systems

Olive Systems is a technology services company working with startups, technology companies, and established businesses across Israel, the US, and Europe.

We help our clients across four core areas:

IT Outstaffing

We help companies extend their engineering teams with dedicated remote developers and technical specialists. We source engineers specifically for each client’s requirements, while the client works with them directly as part of their team.

AI Implementation

We design and implement practical AI solutions for existing products and business processes, including AI agents, RAG systems, LLM integrations, voice and chat AI, workflow automation, and custom AI-powered features.

Web Scraping & Data Collection

We build and maintain scalable web scraping and data collection infrastructure, from custom scrapers to large-scale systems collecting and processing data from thousands of websites.

Custom Software Development

We build SaaS products, web applications, backend systems, APIs, integrations, automation solutions, internal platforms, and other custom software.

MakeHire.ai

MakeHire.ai is an AI-powered recruitment platform that helps companies evaluate candidates faster and automate the early stages of hiring.

The platform combines:

* AI-powered resume analysis and candidate matching

* Automated AI voice interviews

* Interview transcripts and recordings

* AI-generated candidate evaluation and insights

* Structured candidate comparison

* Human-in-the-loop recruiting expertise

The goal is simple: help recruiting teams evaluate more candidates, reduce manual screening, accelerate hiring, and lower cost-per-hire without increasing recruiting headcount.

MakeHire.ai sits between traditional recruiting agencies and standalone recruitment software: companies get the scalability of AI automation together with human recruiting expertise.

Your Role

You will be responsible for building and executing marketing activities for both businesses.

Your goal is not simply to generate traffic or publish content. Your goal is to help us create predictable demand and qualified sales opportunities.

You will work directly with the founders and management team and have significant ownership over positioning, messaging, campaigns, channels, and marketing experiments.

What You’ll Do

Positioning & Messaging

* Develop and continuously improve positioning for Olive Systems and MakeHire.ai.

* Translate technical products and services into clear business value propositions.

* Research competitors, markets, customer segments, and buyer pain points.

* Develop messaging for different ICPs and decision-makers.

* Create and test new offers, angles, and go-to-market hypotheses.

Content & Social Media

* Build and manage the content strategy for both brands.

* Create content for LinkedIn, websites, landing pages, case studies, email campaigns, and sales materials.

* Develop thought-leadership content around AI, software development, engineering teams, recruitment, and HR technology.

* Work with founders and team members to turn internal expertise into useful marketing content.

* Maintain consistent messaging and brand positioning across channels.

Lead Generation & Demand Generation

* Build campaigns targeting relevant companies and decision-makers.

* Work with LinkedIn, email, content, communities, partnerships, and other acquisition channels.

* Develop inbound and outbound marketing experiments.

* Create landing pages and campaigns for specific services, industries, and customer segments.

* Work closely with sales and lead generation to improve conversion from prospect to meeting.

* Identify new acquisition channels and test them quickly.

Product Marketing for MakeHire.ai

* Develop MakeHire.ai’s product positioning and messaging.

* Understand recruiting teams, HR leaders, Talent Acquisition leaders, founders, and hiring managers as target audiences.

* Create campaigns around specific recruiting problems and use cases.

* Develop product marketing materials, landing pages, case studies, sales decks, and demo messaging.

* Research the AI recruiting and HRTech landscape and identify opportunities for differentiation.

* Support new feature and product launches.

Performance & Analytics

* Define and track meaningful marketing KPIs.

* Measure campaigns based on leads, qualified opportunities, meetings, pipeline, and customer acquisition, not vanity metrics.

* Analyze conversion across channels and campaigns.

* Run structured experiments and use results to decide what to scale, improve, or stop.

* Build a clear understanding of which marketing activities actually contribute to revenue.

What We’re Looking For

* 2+ years of hands-on B2B marketing experience.

* Experience marketing technology products, SaaS, software development services, AI products, HRTech, or other B2B solutions.

* Strong understanding of B2B customer acquisition.

* Experience with LinkedIn marketing and content.

* Experience with email marketing and outbound campaigns.

* Ability to create strong marketing copy independently.

* Experience developing positioning and messaging for different audiences.

* Good understanding of funnels, conversion, and marketing analytics.

* Ability to research markets, competitors, companies, and customer segments.

* Strong written English.

* Comfortable working with AI tools as part of everyday marketing work.

* Independent, proactive, and comfortable working in a fast-moving environment.

Strong Advantage

Experience in any of the following would be particularly valuable:

* B2B SaaS or AI products

* HRTech or recruitment

* IT outsourcing/outstaffing or software development services

* Israeli, US, or European B2B markets

* Product marketing

* SEO and content marketing

* Paid acquisition

* Marketing automation

* LinkedIn and cold email acquisition

* HubSpot or similar CRM/marketing platforms

What Success Looks Like

We are not looking for someone whose success is measured by the number of LinkedIn posts published or website visitors generated.

Marketing should contribute to pipeline and revenue.

A strong Marketing Manager should be able to understand a product or service, identify the right audience, develop a compelling message, choose the right distribution channel, launch the campaign, measure the result, and iterate quickly.

You should constantly be asking:

Who are we targeting? What problem are we solving for them? Why should they choose us? How do we reach them? And is this activity actually generating business?

We are looking for someone who wants real ownership and is comfortable building, testing, learning, and improving rather than simply following an existing marketing playbook.