Senior Dating Media buyer (Native ADS)

Responsibilities
* Launch, optimize, and scale Native Ads campaigns for the Dating vertical.
* Manage campaigns across native advertising platforms (Taboola, Outbrain, Revcontent, etc.).
* Analyze campaign performance and optimize towards CPL, ROI, ROAS, and other KPIs.
* Develop testing strategies for creatives, landing pages, angles, and audiences.
* Work closely with design tools, AI tools, and developers to improve campaign performance.
* Monitor traffic quality, conversion rates, and user behavior.
* Identify new traffic sources and scaling opportunities.
* Track competitors and market trends.
* Prepare regular performance reports and actionable insights.

Requirements:
* 2+ years of experience buying traffic for the Dating vertical.
* Strong experience with Native Ads platforms.
* Proven record of profitable campaign scaling.
* Excellent understanding of CPL, EPC, CTR, CR, ROI, ROAS, LTV, and other performance metrics.
* Experience with tracking platforms such as Voluum, Binom, RedTrack, Keitaro, or similar.
* Experience with landing page testing and funnel optimization.
* Strong analytical skills and data-driven decision making.
* Ability to work independently and take ownership of results.