Head of Media Buying (Dating)
Responsibilities:
* Develop and execute the overall media buying strategy across multiple paid acquisition channels.
* Lead, mentor, and grow a high-performing Media Buying team.
* Own the full campaign lifecycle - from launch to continuous optimization and scaling.
* Analyze campaign performance and make data-driven optimization decisions to maximize ROI, ROAS, and profitability.
* Identify performance bottlenecks and optimize targeting, bidding strategies, creatives, placements, funnels, and budgets.
* Design and implement A/B testing strategies to continuously improve campaign performance.
* Allocate and manage advertising budgets across traffic sources to maximize efficiency.
* Explore, test, and scale new traffic sources, GEOs, audiences, and ad formats.
* Work closely with Product, BI, Analytics, CRM, Creative, and Tech teams to improve acquisition performance.
* Establish best practices, processes, and optimization frameworks across the Media Buying department.
* Stay ahead of market trends, platform updates, and competitor strategies.
Requirements:
*4+ years of experience in performance marketing/media buying.
* 2+ years of experience leading media buying teams.
* Strong hands-on experience with Native Ads, Facebook, Google, TikTok, DSPs, or other paid traffic sources.
* Proven track record of scaling profitable acquisition campaigns.
* Deep understanding of attribution, tracking, analytics, and performance metrics.
* Experience managing seven-figure monthly advertising budgets.
* Strong analytical mindset with excellent decision-making skills.
* Experience working with BI tools, tracking platforms, and attribution systems.
* Excellent leadership, communication, and stakeholder management skills.
* Fluent English (Intermediate+).
* Strategic thinker with a strong business mindset.
* Results-oriented and data-driven.
* Strong leadership and coaching skills.
* Comfortable making decisions in a fast-paced environment.
* Proactive and ownership-driven.
* Excellent prioritization and organizational skills.
* Adaptable to changing market conditions.
* Passionate about continuous learning and innovation.
Will be a plus:
* Experience in Dating
* Experience building media buying teams from scratch.
* Knowledge of AI-powered optimization tools.
* Experience with automation, bidding algorithms, and custom optimization solutions.