Social Media Marketing Manager

We are the creators of a new fintech era!
Our mission is to change this world by making blockchain accessible to everyone in everyday life. WhiteBIT is a global team of over 1,200 professionals united by one mission — to shape the new world order in the Web3 era. Each of our employees is fully engaged in this transformative journey.
We work on our blockchain platform, providing maximum transparency and security for more than 8 million users worldwide. Our breakthrough solutions, incredible speed of adaptation to market challenges, and technological superiority are the strengths that take us beyond ordinary companies. Our official partners include the National Football Team of Ukraine, FC Barcelona, Lifecell, FACEIT and VISA.

The future of Web3 starts with you: join us as an SMM Manager!

Requirements:

— 3+ years of hands-on experience in SMM, PR communications, or social media management for PR agencies, communication agencies, brands, or project-based teams.
— Proven experience supporting PR, product, partnership, or reputation-related communication projects through social media.
— Strong copywriting and editing skills, with the ability to create clear, engaging, and brand-appropriate content for different platforms and audiences.
— Excellent knowledge of major social media platforms, their formats, algorithms, audience behaviour, and current content trends.
— Proven experience launching new social media channels from scratch and driving their early-stage growth.
— Ability to develop channel positioning, content pillars, launch plans, and editorial calendars.
— Experience creating situational and reactive content based on current trends, memes, cultural moments, and industry news.
— Ability to quickly transform a trend or communication request into a relevant social media concept and ready-to-publish content.
— Strong understanding of platform-native content and the ability to adapt one communication idea to different channels.
— Experience managing the full content cycle: idea development, copywriting, briefing production teams, approvals, publishing, and performance analysis.
— Ability to work with designers, video creators, PR specialists, producers, regional teams, and other internal stakeholders.
— Understanding of core social media metrics, including reach, engagement, follower growth, and content performance.
— Ability to manage several channels and projects simultaneously in a fast-paced environment.
— Strong ownership, creativity, attention to detail, and ability to work with urgent requests and short deadlines.

Responsibilities:

— Launch and develop new regional, product- and project-based social media channels from scratch.
— Develop channel positioning, content pillars, launch strategies, editorial calendars, and early-stage growth plans.
— Take end-to-end ownership of social media content creation — from research and creative concept development to copywriting, production task setting, publishing, and performance analysis.
— Create original creative concepts, campaign ideas, content formats, and social media mechanics for PR, Communications, Product, and regional projects.
— Take ownership of situational and reactive content based on current trends, memes, cultural moments, and industry news.
— Monitor social media, crypto, fintech, and cultural trends to identify relevant communication opportunities for WhiteBIT.
— Translate business and communication briefs into platform-native creative concepts, content formats, and clear production tasks.
— Write, edit, and adapt high-quality social media copy for different platforms, markets, and audiences.
— Prepare clear and detailed briefs and assign production tasks to copywriters, graphic designers, motion designers, video production teams, producers, and other creative specialists.
— Coordinate the work of copywriters, designers, production specialists, video teams, and producers throughout the full content production cycle, ensuring alignment with deadlines, approved concepts, and communication objectives.
— Review creative materials, provide clear and actionable feedback, manage revisions, and ensure that final deliverables meet the required quality standards, brand guidelines, and approved creative direction.
— Coordinate content delivery with PR, Product, regional teams, and other internal stakeholders.
— Maintain content calendars and ensure that planned, situational, and project-related publications are delivered on time.
— Adapt global communication concepts to the needs of specific regional audiences and social media platforms.
— Take ownership of content and channel performance analysis, using reach, engagement, audience growth, conversions, and other relevant metrics to evaluate results.
— Prepare regular performance reports, identify growth opportunities, and provide data-based recommendations for improving content and channel performance.
— Evaluate the effectiveness of creative concepts, formats, and communication approaches, and apply analytical findings to future content planning and production.
— Test new formats, platform mechanics, and creative approaches to accelerate channel growth and improve organic performance.
— Ensure that all content complies with brand guidelines, factual accuracy, legal, and compliance requirements.
— Support urgent and high-priority communication requests and participate in the agreed team duty rotation when required.
— Maintain transparent task management, document approvals, and provide regular updates on project and channel progress.

Would be a plus:

— Experience in crypto, fintech, or Web3.
— Spanish will be considered an advantage.

Work conditions:

Immerse yourself in Crypto & Web3:
— Master cutting-edge technologies and become an expert in the most innovative industry.
Work with the Fintech of the Future:
— Develop your skills in digital finance and shape the global market.
Take Your Professionalism to the Next Level:
— Gain unique experience and be part of global transformations.
Drive Innovations:
— Influence the industry and contribute to groundbreaking solutions.
Join a Strong Team:
— Collaborate with top experts worldwide and grow alongside the best.
Work-Life Balance & Well-being:
— Modern equipment.
— Comfortable working conditions and an inspiring environment to help you thrive.
— 24 calendar days of paid leave.
— Additional days off for national holidays.

With us, you’ll dive into the world of unique blockchain technologies, reshape the crypto landscape, and become an innovator in your field. If you’re ready to take on challenges and join our dynamic team, apply now and start a new chapter in your career!
Let’s Build the Future Together!