VIP Account/Retention Manager

Responsibilities:
-Carrying out segmentation of the database and implementing remarketing strategies;
-Compose and plan email newsletter campaigns;
-Customers retention;
-Ensuring all email campaigns comply with current email best practice in the industry;
-Communication about promo events;
-Promo plan preparation;
-Preparing a technical task to designer and copywriter;
-A/B Testing on various email campaigns to establish the most effective;
-Tracking and reporting on email campaigns in order to guide improvements;
-Analysis of current email marketing campaigns and making recommendations for improvement;
-Analysis and monitoring of the main KPIs and CRM actions;
-Creation of and execution of customer engagement/acquisition strategies in line with the company’s; marketing and financial objectives.

Requirements:
-Customer-first mindset;
-Analytical and strategic thinking skills;
-Data-driven approach;
-Knowledge of different CRM systems and experience in setting up the trial, and onboarding processes using them (Customer.io (http://customer.io/), Optimove, Xtreme push);
-Engagement;
-Prior experience in retention roles (1+ years);
-Experience and knowledge working with main KPIs such as Churn Rate, Retention Rate, GGR, NGR;
-Knowledge of analytical tools, including Google Analytics. Ability to analyze, interpret, draw conclusions and implement solutions to a variety of complex issues;
-Excellent written communication and copywriting skills in English;
Work experience with chatbots and AI would be highly appreciated;
Responsibility for running end-to-end projects as required.