Copywriter / Content writer

Who we are and who we are looking for?
We've become a leading online platform for bus, train, and flight tickets, making travel dreams a reality for millions. Our mission is to make every journey accessible, comfortable, and memorable from start to finish.
We're looking for a talented and imaginative Copywriter to join our marketing department. You'll be the voice of INFOBUS, creating engaging and persuasive content across various platforms to connect with our audience, build brand awareness, and drive bookings.

What will you do:

• Content Creation: Write compelling and engaging copy for various marketing materials, including website content, landing pages, social media posts, email campaigns, blog articles, advertising materials, and more.
• Brand Voice Development: Maintain and evolve the INFOBUS brand voice across all communication channels, ensuring consistency and alignment with our brand identity.
• Storytelling: Craft captivating stories about travel experiences that inspire and motivate our audience.
• SEO Optimization:  Write SEO-friendly content to improve our online visibility and attract organic traffic.
• Collaboration:  Work closely with the marketing team, designers, and other departments to ensure the copy effectively complements visual elements and achieves marketing objectives.
• Research:  Conduct thorough research on travel trends, target audiences, and competitor activities to inform your writing.
• Editing and Proofreading:  Ensure all written content is error-free, grammatically correct, and adheres to brand guidelines.
• Adaptability: Tailor your writing style to suit different platforms, target audiences, and marketing goals.
• Multilingual Considerations:  Understand the nuances of writing for a global audience and potentially adapt content for different languages (with support from localization teams).

Requirements:

• Proven experience as a Copywriter or Content Writer (minimum 2 years).
• Excellent writing, editing, and proofreading skills in English.
• A strong portfolio showcasing your writing abilities across different formats and platforms.
• A passion for travel and a good understanding of the travel industry.
• Creativity and the ability to generate fresh and engaging ideas.
• Strong attention to detail and a commitment to producing high-quality work.
• Ability to work independently and as part of a team.
• Excellent communication and collaboration skills.
• Familiarity with SEO principles and best practices.

It will be an advantage if you meet some of the following points:

• Experience working in the travel or e-commerce industry.
• Familiarity with content management systems (CMS).
• Experience writing for international audiences.
• Knowledge of other languages.
• Experience with A/B testing for copy optimization.
• Understanding of marketing analytics and how to use data to inform content creation.
• Experience creating video scripts or other multimedia content.
• You have a personal blog or active social media presence related to travel.

Terms and benefits of working at INFOBUS:

• Competitive salary.
• Remote work with a flexible schedule in a remote-first company.
• A professional, young, and ambitious team ready to support you, not just during onboarding, but every day.
• Freedom for professional growth in a large project. If you can express your ideas and requests with arguments and logical reasoning, we will do everything to provide you with the necessary tools and resources to implement them.
• A culture that encourages experiments and tests, both at the department and company level.
• Regular offline and online corporate events.

Do you have a way with words and a passion for travel? Do you love crafting compelling stories that inspire action? Then join the INFOBUS team and help us connect with millions of travelers! ✈️