Маркетолог (Meta Ads, Facebook Ads, Mobile Apps)

We are an international fintech company that has been operating in the Spanish online lending market since 2025. We are looking for a Meta / Facebook Ads Specialist who will be responsible for launching, optimizing, and scaling advertising campaigns in Meta Ads (Facebook / Instagram) for our mobile application.

We are looking for a specialist who understands the full user journey — from the first ad impression on Meta / Facebook through installation, registration, key in-app events, and the final business result.

What we offer:

• Competitive salary with the opportunity for salary reviews based on your performance and results.
• Fully remote work.
• The opportunity to work with our own mobile product and directly contribute to its growth and scaling.
• Access to modern analytics, tracking, and automation tools.
• Direct collaboration with marketing, analytics, design, and development teams without unnecessary bureaucracy.
• The opportunity to test new approaches, scale successful advertising campaigns, and implement your own ideas.
• A results-driven team focused on fast decision-making and professional development.

Responsibilities:

• Launch, optimize, and scale advertising campaigns in Meta Ads / Facebook Ads (Facebook and Instagram).
• Promote our mobile application through Meta Ads and Facebook Ads, focusing on installations, registrations, and subsequent target user actions.
• Analyze the full user funnel: impression → click → installation → registration → target action.
• Optimize Meta Ads / Facebook Ads campaigns based on in-app events.
• Monitor and improve key performance metrics: CPI, CPA, CAC, CPE, ROAS, LTV, Retention, ARPU.
• Work with AppsFlyer or Adjust and ensure accurate event tracking between the application, MMP, and Meta.
• Test new audiences, creatives, offers, and advertising strategies in Meta Ads / Facebook Ads.
• Analyze traffic quality, identify growth opportunities, and scale successful campaigns.

• Prepare regular reports and collaborate with development, design, and analytics teams.

   

Requirements:

• 2+ years of experience working with Meta Ads / Facebook Ads.
• Hands-on experience promoting mobile applications through Meta (Facebook / Instagram).
• Experience with AppsFlyer or Adjust is required.
• Experience in performance advertising.
• Experience working in highly competitive or “grey” verticals: fintech, lending, loans, crypto, gambling, betting, or related industries.
• Hands-on experience launching Meta / Facebook Ads campaigns focused on installations, registrations, and subsequent conversions.
• Understanding of Meta SDK, Meta Pixel, Conversion API, and mobile attribution principles.
• Experience optimizing Meta Ads / Facebook Ads campaigns based on in-app events.
• Strong understanding of key performance metrics and the ability to analyze mobile traffic quality.
• Strong analytical thinking, independence, and a results-oriented mindset.

Tools:

• Meta Ads Manager
• Facebook Ads
• Meta Events Manager
• Facebook / Instagram
• AppsFlyer or Adjust
• Firebase
• Google Analytics 4
• Looker Studio, Power BI, Metabase, or similar BI systems
• Excel / Google Sheets
• Keitaro, Binom, RedTrack, or other trackers

• CRM and internal analytics systems

   

Nice to have:

• Experience in fintech, lending, payday loans, or MFOs.
• Experience promoting Android APKs or PWAs.
• Hands-on experience buying mobile traffic through Meta / Facebook Ads.
• Understanding of SKAdNetwork, ATT (App Tracking Transparency), and iOS attribution specifics.
• Experience with A/B testing creatives and scaling advertising accounts.
• Experience managing large advertising budgets.
• Understanding of post-conversion metrics: approve rate, retention, LTV, repeat loans, or repeat purchases.