Digital Marketing Manager
$$$
Product
Role Overview:
We are seeking a skilled and results-driven Digital Marketing Manager (DMM) to lead and execute our digital marketing strategies. The DMM will be responsible for driving online brand awareness, traffic growth, and conversion optimization across digital channels. The role requires an in-depth understanding of digital marketing tools, analytics, and the ability to align marketing strategies with business goals.
Responsibilities:
- Develop and execute digital marketing strategies that drive measurable business outcomes, including lead generation, user acquisition, merchant and partner growth, and customer engagement.
- Manage and optimize the company website and landing pages to improve user experience and conversion rates.
- Lead SEO and Generative Engine Optimization (GEO) initiatives to maximize visibility across traditional and AI-powered search platforms.
- Plan, launch, and optimize paid search and paid social campaigns to achieve performance and ROI targets.
- Develop audience segmentation, retargeting strategies, and lead-generation funnels to improve customer acquisition and retention.
- Conduct A/B testing and continuously optimize campaigns, landing pages, and user journeys to maximize conversions.
- Monitor, analyze, and report on campaign performance using digital analytics and attribution tools, providing actionable insights and recommendations.
- Manage marketing automation workflows and email nurture campaigns to support the customer lifecycle.
- Collaborate with Product, Sales, Design, and Content teams to deliver integrated, data-driven marketing campaigns aligned with business objectives.
Requirements:
- bachelor’s degree in marketing or a related field
- 5+ years of experience in digital marketing, preferably in fintech, finance, SaaS, or the tech industry
- digital marketing agency is a plus
- proficiency in digital marketing tools and platforms, including Google Ads, Google Analytics, SEMrush, Hootsuite, HubSpot etc.
- strong understanding of SEO, PPC, social media advertising, email marketing, and content management systems (CMS)
- strong ability to analyze data and derive actionable insights to improve campaign performance and ROI
- excellent written and verbal communication skills, with the ability to effectively present ideas and strategies to both internal and external stakeholders
- excellent written and spoken English language skills
- knowledge of HTML/CSS for email marketing or landing page design would be a plus
- familiarity with marketing automation tools and CRM platforms would be a plus
- collaborative and able to work effectively in a team-oriented environment while managing multiple projects
- ability to think creatively, take the initiative, and solve problems using digital marketing strategies
- strong organizational skills and ability to manage multiple projects simultaneously
- be part of a creative, dynamic team focused on innovation
- opportunities for career growth and development
- a supportive, collaborative work environment
- competitive salary and benefits package
Required languages
English
B2 - Upper Intermediate
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