Landing Page - CRO Manager (Webflow)

Landing Page & CRO Manager (Webflow)

Type: Full-time, Remote

About Lingopie

Lingopie helps people learn languages by watching real TV shows and movies, with interactive subtitles and built-in review. We're a subscription business with a free-trial-first acquisition model, serving learners across many languages.

The role

You own our landing pages end to end. You build and maintain them in Webflow, you run the CRO program that improves them, and you work with the creative team to make each page convert better. This is a hands-on role. You do the work in Webflow yourself, you run the tests yourself, and you own the results.

Responsibilities

Build and maintain the pages

• Own every landing page in Webflow: build new ones, update existing ones, and keep them fast, clean, and mobile-friendly.
• Build a reusable, modular landing page system so we can launch and iterate on new pages quickly instead of starting from scratch each time.
• Make sure pages load fast and work correctly across devices and browsers.

Run the CRO program

• Use analytics and behavior tools (GA4, Microsoft Clarity, heatmaps, session recordings) to find where users drop off and decide what to test next.
• Own conversion rate optimization across our landing pages. Form clear hypotheses, run A/B and multivariate tests, read the results properly, and ship the winners.
• Improve the full path from landing page to registration to free trial, and report on the conversion impact of every change.

Work with the creative team

• Partner with designers and copywriters to turn ideas into better pages. You brief them, build what they design, and test it.
• Bring your own point of view on page structure, layout, messaging hierarchy, and CTAs. You know what makes a page convert.

What you bring

• Expert, hands-on Webflow.
• Deep command of the Webflow CMS and its dynamic side (Collections, dynamic binding, conditional visibility, filtering and sorting, references), interactions, responsive layouts, and clean, maintainable structure.
• Real web development skills, not just point-and-click. You write custom HTML, CSS, and JavaScript to push past Webflow's defaults when a page needs it.
• Real CRO experience. You have run A/B tests on live pages, you understand experiment design and basic statistics, and you can tell a real win from noise.
• Platform-agnostic at the core. Webflow is what we use now, but your skills are not locked to it. If we move to another platform later (for example Framer, a headless CMS, or a coded front end), you can pick it up and own it, because you understand the underlying web, not just one tool.
• Fluent in analytics and behavior tools: GA4, Clarity or similar, heatmaps, and funnels. You let data decide what to test.
• A good eye for conversion-focused design and UX. You can look at a page and see what is costing us signups.
• You work well with designers and copywriters and can turn their work into shipped, tested pages.
• Self-starter who ships fast and owns outcomes. 

Bonus points

• Experience with dedicated A/B testing tools
• Landing page experience for paid acquisition or a subscription / free trial product.
• Figma comfort, so you can work directly from design files.