Email Deliverability Specialist

We're looking for an experienced Email Deliverability Specialist to take full ownership of our email channel and become the go-to expert for everything related to its stability, scalability, and performance.

This is not a traditional Email Marketing Manager role focused on launching campaigns. Instead, you'll own email as a critical product: managing domain and IP reputation, deliverability, infrastructure, and ensuring sustainable growth of our sending volumes.

Our current stack:

• Smartico — CRM/CDP and customer journey orchestration
• Mailgun — Email Service Provider (ESP)

As our business continues to grow rapidly, email volumes will increase significantly. We're looking for someone who knows how to scale responsibly by maintaining domain reputation, warming up infrastructure, keeping databases healthy, and continuously optimizing deliverability.

What We're Looking For

• Proven experience managing email deliverability at scale (hundreds of thousands of emails sent daily).
• Hands-on experience improving deliverability with measurable business results.
• Strong understanding of:
  • SPF
  • DKIM
  • DMARC
  • Domain & IP reputation
  • Gmail spam filtering mechanisms
• Experience warming up new domains and IPs.
• Experience recovering from blacklist incidents.
• Hands-on experience with ESP platforms (Mailgun is a strong advantage).
• Strong knowledge of Postmaster tools and deliverability monitoring.
• Analytical mindset with the ability to identify root causes rather than treating symptoms.
• English level sufficient for written communication with providers and blacklist services.

Nice to Have

• Experience in iGaming or Online Gambling.
• Experience with Smartico, Optimove, FastTrack, or similar CRM/CDP platforms.
• Experience scaling email traffic several times while maintaining deliverability.
• Understanding of the Indian market and Gmail-heavy user bases.

Responsibilities

Deliverability & Infrastructure

• Own domain and IP reputation management.
• Warm up new domains and IP addresses.
• Restore reputation after deliverability incidents.
• Manage IP pools and rotation in Mailgun.
• Monitor blacklists, investigate root causes, submit delisting requests, and prevent future issues.
• Maintain target KPIs

Database Management

• Maintain database hygiene using ZeroBounce or similar validation tools.
• Manage segmentation strategies and legacy audience policies.
• Configure sending caps and throttling rules.
• Prioritize traffic toward active and high-value customer segments.

Monitoring & Incident Management

• Monitor channel health daily using:
  • Google Postmaster Tools
  • Mailgun Optimize
  • MXToolBox
  • Smartico Data Studio
  • Automated Slack alerts
• Respond quickly to incidents such as:
  • Open Rate drops
  • Deliverability degradation
  • Domain/IP blacklisting
  • Large-scale delivery failures
• Prepare post-mortem reports and preventive action plans.
• Keep the CRM Lead and stakeholders informed about channel performance and incidents.

Channel Development

• Evaluate and onboard new email providers when needed.
• Consult CRM and Product teams on email best practices.
• Manage the email channel budget and invoice reconciliation.
• Own the Trustpilot process from the CRM side.
• Prepare regular reports on channel performance and improvements.

What We Offer

💻 Fully remote work from anywhere in the world.

⚡ Fast decision-making and minimal bureaucracy.

🤝 A friendly, collaborative team passionate about building great products.

📈 Support from experienced leaders who genuinely care about your professional growth.

🏖 20 paid vacation days, 5 additional paid days off, and paid sick leave.