Head of Affiliates

iGaming Startup | CIS Market

An international iGaming startup is looking for an experienced Head of Affiliates to lead the development of the affiliate channel and build a strong partner network for the product launch across the CIS market.

This is a key leadership role at an early stage of the project. You will have the opportunity to build the affiliate function from the ground up, define the strategy, establish partnerships, and directly influence the product’s growth and commercial results.

Key Responsibilities

• Develop and implement the affiliate strategy for the CIS market.
• Build the affiliate function, processes, and partner network from scratch.
• Identify, onboard, and develop new affiliate partners, webmasters, and affiliate networks.
• Manage negotiations and commercial agreements based on CPA, RevShare, and Hybrid models.
• Build long-term relationships with key partners and identify opportunities for further growth.
• Scale affiliate traffic while maintaining strong traffic quality and sustainable unit economics.
• Monitor and analyze partner performance using key metrics such as FTD, NGR, ROI, and LTV.
• Optimize campaigns, commercial terms, traffic sources, and partner performance.
• Identify new acquisition opportunities and growth points within the affiliate channel.
• Represent the company at relevant iGaming conferences and industry events.
• Build and maintain a strong professional network within the affiliate and iGaming community.
• Provide regular performance updates, forecasts, and recommendations to the management team.

Requirements

• At least 4 years of experience in Affiliate Marketing within the iGaming, gambling, or betting industry.
• Strong practical experience working with the CIS market.
• Proven experience launching, rebuilding, or scaling an affiliate function.
• An established network of affiliate partners, webmasters, media buyers, and affiliate networks.
• Strong understanding of CPA, RevShare, Hybrid, and other affiliate cooperation models.
• Experience analyzing traffic economics and managing key performance metrics, including FTD, NGR, ROI, LTV, conversion rate, and player quality.
• Strong negotiation, relationship management, and business development skills.
• Ability to work independently, set priorities, and make commercially driven decisions.
• Proactive and entrepreneurial mindset with a strong focus on measurable results.
• Fluent Russian, as it will be the main language of communication with partners.

What Makes This Role Interesting

• The opportunity to build and lead an affiliate function from the ground up.
• Direct influence on the affiliate strategy, commercial model, and product growth.
• A high level of autonomy and ownership.
• The opportunity to become part of an international iGaming project at an early stage of development.
• Potential to build a team and scale the function as the business grows.