Sports Retention Specialist

About the Company

We are a product iGaming company developing an international Sportsbook and Casino platform. This role is focused exclusively on the Sportsbook vertical.

About the Role

We are looking for a Sports Retention Specialist (Middle) to own player retention for our sportsbook product through loyalty programs, gamification, and event-driven campaigns.

This is a fully hands-on role. You'll be responsible for designing campaign mechanics, building them in the CRM platform, launching, analyzing results, and continuously improving performance.

Initially, there won't be a dedicated Team Lead for this direction, so we're looking for someone who is comfortable working independently, setting priorities based on the sports calendar, retention metrics, and data insights. As the team grows, you'll become part of the Sports Retention Tribe led by a dedicated Team Lead.

Sports retention revolves around major sporting events. IPL, World Cups, Champions League, domestic leagues, and other tournaments define the business rhythm. Success in this role means preparing campaigns well in advance of key events while maintaining player engagement during quieter periods.

Responsibilities

Loyalty Program

• Own and develop the sportsbook loyalty program.
• Design loyalty mechanics, levels, rewards, and progression.
• Analyze program performance and implement improvements based on data.
• Ensure seamless integration between loyalty initiatives and gamification mechanics.

Gamification

• Design and launch gamification mechanics in Smartico (missions, tournaments, achievements, leaderboards).
• Combine gamification with bonus campaigns and the loyalty program.
• Continuously optimize mechanics based on engagement and business results.

Event & Seasonal Campaigns

• Plan campaigns around major sporting events.
• Manage the full campaign lifecycle:
  • Idea;
  • Mechanics;
  • Segmentation;
  • CRM setup;
  • Launch;
  • Post-campaign analysis.
• Build evergreen campaigns to maintain engagement between major sporting events.
• Prepare briefs for the Content team, including campaign messaging and creative requirements.

Segmentation & Experimentation

• Build audience segments using RFM, lifecycle, and player activity.
• Use control groups to measure campaign uplift.
• Run A/B tests for campaign mechanics, offers, and communications.

Analytics & Reporting

• Monitor retention KPIs in Smartico Data Studio.
• Analyze campaign performance, uplift, bonus costs, and ROI.
• Prepare regular reports for management.
• Plan bonus budgets and justify campaign economics.

Requirements

• 2+ years of experience in CRM or Retention within the iGaming industry.
• Hands-on Sportsbook retention experience is mandatory.
• Proven experience launching end-to-end retention campaigns.
• Practical experience with CRM platforms such as:
  • Smartico (strong advantage);
  • Optimove;
  • Fast Track;
  • Symplify;
  • or similar platforms.
• Hands-on experience with:
  • audience segmentation;
  • customer journeys;
  • bonus mechanics;
  • gamification.
• Strong understanding of sportsbook player behavior and lifecycle.
• Experience with cohort analysis, A/B testing, and control groups.
• Ability to work independently, prioritize tasks, and make data-driven decisions without daily supervision.
• English level sufficient for reading documentation and professional communication.

Nice to Have

• Experience working with the Indian market.
• Understanding of cricket audiences and the IPL ecosystem.
• Experience launching or improving loyalty programs.
• Hands-on experience with gamification modules (missions, tournaments, leaderboards).
• Understanding of Responsible Gaming principles.

We Offer

• Fully remote work.
• Opportunity to build sportsbook retention almost from scratch.
• High level of ownership and influence on product decisions.
• Work with one of the fastest-growing betting markets in the world.
• Strong product team and modern CRM stack.

• • Career growth within the Sports Retention Tribe as the team expands.