Meta Media Buyer (Mobile Apps)

We are an international fintech company operating in the Spanish online lending market since 2025. We are looking for a Meta Media Buyer who will be responsible for launching, optimizing, and scaling advertising campaigns for our mobile application.

We are looking for a specialist who understands the entire user journey—from the first ad impression to app installation, registration, in-app events, and ultimately the final business outcome.

What We Offer

• Competitive salary with performance-based reviews.
• Fully remote work.
• Opportunity to work on our own mobile product and directly influence its growth.
• Access to modern analytics, tracking, and automation tools.
• Direct collaboration with marketing, analytics, design, and development teams without unnecessary bureaucracy.
• Freedom to test new strategies, scale successful campaigns, and implement your own ideas.
• A results-driven team focused on fast decision-making and continuous professional growth.

Responsibilities

• Launch, optimize, and scale advertising campaigns in Meta Ads (Facebook & Instagram).
• Promote our mobile application with a focus on app installs, registrations, and downstream conversion events.
• Analyze the complete user funnel: Impression → Click → Install → Registration → Conversion.
• Optimize campaigns based on in-app events and monitor campaign performance.
• Track and improve key performance metrics including CPI, CPA, CAC, CPE, ROAS, LTV, Retention, and ARPU.
• Work with AppsFlyer or Adjust, ensuring accurate event tracking between the app, MMP, and Meta.
• Test new audiences, creatives, offers, and campaign strategies.
• Analyze traffic quality, identify growth opportunities, and scale successful campaigns.
• Prepare regular reports and collaborate closely with development, design, and analytics teams.

Requirements

• 2+ years of hands-on experience with Meta Ads.
• Proven experience promoting mobile applications.
• Mandatory experience with AppsFlyer or Adjust.
• Strong background in performance marketing.
• Experience working in highly competitive or “gray” verticals such as fintech, lending, loans, crypto, gambling, betting, or similar industries.
• Practical experience running campaigns optimized for installs, registrations, and downstream conversions.
• Solid understanding of Meta SDK, Meta Pixel, Conversions API, and mobile attribution principles.
• Experience optimizing campaigns based on in-app events.
• Strong understanding of key performance metrics and mobile traffic quality analysis.
• Self-driven, analytical, and focused on achieving business results.

Tools You’ll Use

• Meta Ads Manager
• Meta Events Manager
• AppsFlyer or Adjust
• Firebase
• Google Analytics 4
• Looker Studio, Power BI, Metabase, or similar BI platforms
• Excel / Google Sheets
• Keitaro, Binom, RedTrack, or other tracking platforms
• CRM and internal analytics systems

Nice to Have

• Experience in fintech, lending, payday loans, or microfinance (MFI).
• Experience promoting Android APKs or Progressive Web Apps (PWA).
• Hands-on experience with mobile traffic acquisition.
• Understanding of SKAdNetwork, App Tracking Transparency (ATT), and iOS attribution.
• Experience conducting A/B testing for creatives and scaling advertising accounts.
• Experience managing large advertising budgets.
• Understanding of post-conversion metrics such as approval rate, retention, LTV, repeat loans, and repeat purchases.