User Acquisition Specialist (Google Ads)

Boostyfoods is a company specializing in the sale of dietary supplements. Our mission is to simplify people's lives by helping them use fewer but more effective products. We strive to build a community that aspires to live long and healthy lives.

Our products contain vitamins and minerals that strengthen the immune system and improve overall health. We are actively expanding and looking for a User Acquisition Specialist (Google Ads).

📌 Main responsibilities:

• Developing and scaling YouTube Ads as a new customer acquisition channel;
• Planning, launching, optimizing, and scaling YouTube Ads campaigns to achieve target KPIs (CPA, ROAS, CAC);
• Identifying new opportunities to grow sales through YouTube without compromising the cost-effectiveness of advertising campaigns;
• Maintaining and further optimizing existing Search and Shopping campaigns to ensure that achieved results are sustained and built upon;
• Developing and testing new hypotheses regarding audiences, creatives, offers, bidding strategies, and account structure;
• Continuously analyzing campaign performance and identifying growth opportunities based on data;
• Building a scalable Google Ads account structure that accommodates the development of new advertising channels;
• Configuring and monitoring the proper functioning of conversion tracking in collaboration with analysts or the technical team;
• Working with various Google Ads formats (YouTube, Search, Shopping, Demand Gen, Performance Max) and selecting the optimal tools to achieve business goals;
• Provide recommendations to the creative team based on campaign results and A/B tests;
• Prepare regular reports on key metrics, analyze results, and develop a plan for further growth;

• Continuously monitor new Google Ads features and implement best practices into your work.

   

📌 Requirements:

• 3+ years of experience working with Google Ads;
• Hands-on experience launching and scaling YouTube Ads (Video Action, Demand Gen, In-Stream, Shorts);
• Experience managing Search and Shopping campaigns;
• Solid understanding of bidding strategies (tCPA, tROAS, Maximize Conversions, Maximize Conversion Value);
• Experience working with Performance Max;
• Proficiency in Google Analytics 4, Google Tag Manager, and Google Ads Conversion Tracking;
• Experience conducting A/B tests on ad campaigns, audiences, creatives, and offers;
• Skills in data analysis and decision-making based on metrics (CPA, ROAS, CAC, LTV);
• Understanding of attribution principles and the sales funnel;
• Experience with e-commerce would be a major advantage.

📌 Hiring roadmap:

Interview with a recruiter.

Final interview.

Receive an offer!

📌 What we offer:

Remote work with a flexible schedule;

Competitive salary with regular reviews;

Professional development and training at the company's expense;

Participation in exciting and ambitious projects;

Friendly and supportive team;

Career growth opportunities within the company;

Compensation for work equipment (if needed);

Access to modern tools and technologies.